About The Position

The Senior Partner Manager manages, retains, and grows a portfolio of advertising partners across agency and/or direct advertiser relationships. The role combines consultative account management, digital marketing expertise, and data-driven optimization to deliver measurable business outcomes and long-term partner success. As a trusted advisor, the Partner Manager develops an understanding of partner business objectives and translates campaign performance into actionable insights and strategic recommendations. The role involves stakeholder management, knowledge of digital advertising KPIs, management of multiple active campaigns, and driving revenue growth and partner satisfaction. Partner Managers collaborate with Sales, Product, Operations, and Leadership teams to align strategy, support revenue forecasting, and improve processes. Depending on role designation, the Partner Manager may support digital managed growth programs, agency portfolios, or direct advertiser accounts.

Requirements

  • Bachelor’s degree in Marketing, Digital Media, Media Studies, Advertising, Public Relations, Communications, Business Administration, or Sales and 2 years of experience in Digital Marketing, Sales, and/or Account Management; alternatively, 3 years of experience in Digital Marketing, Sales, and/or Account Management.
  • Experience managing client, customer, or partner relationships in a performance-driven environment.
  • Familiarity with digital advertising platforms and performance marketing concepts.
  • Strong written, verbal, and presentation communication skills.
  • Ability to manage multiple priorities in a fast-paced, metric-oriented environment.
  • Comfort working with data, performance metrics, and insights to inform decisions and recommendations.
  • Experience using CRM tools such as Salesforce to manage accounts, pipelines, and reporting.
  • Strong understanding of digital marketing fundamentals, funnel strategy, attribution models, and media KPIs.
  • Proven ability to meet or exceed sales, growth, or retention targets.
  • Strong analytical, storytelling, and insight-generation skills.
  • Experience leading virtual or in-person consultative conversations.
  • Proficiency with Excel, Salesforce, and Google Workspace or Microsoft Office tools.
  • Strong interpersonal skills and a collaborative, team-first mindset.

Nice To Haves

  • Hands-on experience managing or analyzing campaigns on online advertising platforms such as Meta, Google, Pinterest, TikTok, Snapchat, or X.
  • Experience working with advertising agencies (AGY) or managing direct advertiser portfolios (DIR).

Responsibilities

  • Manage and grow a portfolio of advertising agency partners, supporting multiple advertisers within each agency relationship.
  • Build long-term agency relationships through proactive outreach, recurring cadence meetings, and consultative planning.
  • Collaborate with agencies to define advertiser goals, campaign strategies, and performance benchmarks.
  • Provide platform expertise, optimization guidance, and insights to improve agency performance and retention.
  • Retain and grow revenue by identifying upsell, cross-sell, reactivation, and expansion opportunities.
  • Understand partner business goals and translate performance data into strategic recommendations.
  • Track, analyze, and report on advertising and business metrics, including CPA, ROI, ROAS, CPC, and conversion performance.
  • Optimize and troubleshoot digital advertising campaigns to improve outcomes and long-term partner value.
  • Maintain accurate account records, partner communications, and pipeline activity within CRM systems.
  • Collaborate with Sales, Product, Operations, and Leadership teams to align strategy and performance goals.
  • Communicate product updates, beta programs, and feature enhancements to partners and internal stakeholders.
  • Meet or exceed individual and team performance KPIs and revenue targets.
  • Support peers and share best practices to contribute to a collaborative team environment.

Benefits

  • Medical coverage
  • Dental insurance
  • Vision insurance
  • Long-term disability coverage
  • 401(k) plan
  • Paid time off
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