Senior Account Manager

Cendyn•Boca Raton, FL

13d

About The Position

Position Summary: The Senior Account Manager is responsible for the retention and growth of assigned customer accounts within Cendy’s eCommerce division. This includes digital creative, website and digital media services that drive direct bookings for our customers. The primary focus of the role will be to manage customer relationships, providing strategic guidance, and overseeing day-to-day fulfilment of eCommerce services. In addition, this position will work closely with cross-functional team members to introduce Cendyn’s products, ongoing training, and being the customer advocate to ensure alignment of organizational goals with customer needs. The role requires proficiency in digital marketing and website management tools, project management, relationship development, commercial acumen and team supervision. An interest in hospitality space is crucial.

Requirements

Degree from an accredited college or university, or equivalent experience
4+ years of experience in account management and digital marketing with demonstrated ability to nurture and grow productive client relationships
Certification in Google Analytics and/or other web analytics tools is highly desirable
Experience in Hotel Operations or Hospitality Sales and Marketing is a big plus
Fluency in digital marketing tools like Google Analytics, AdWords, CMS
Fluency in full-funnel digital marketing strategies and channels with advanced knowledge of at least 2 digital channels across SEM, SEO, display, social, mobile and websites.
Working knowledge of traditional media and through the line marketing concepts, e.g. brand management, PR, CRM is a big plus
Proficiency in productivity tools like: Microsoft office, Clickup/Asana/Trello/Jira/Salesforce.com
Excellent organizational, planning, cross-functional collaboration and proven ability to manage multiple priorities
Ability to interpret and analyze data and situations, identify solutions, and formulate recommendations
Excellent communication and presentation skills with the ability to effectively interface with all levels and departments on a formal, informal, written and verbal basis
Ability to set goals to motivate self and others towards their achievement
Firm grasp of budget and commercial management

Nice To Haves

Certification in Google Analytics and/or other web analytics tools is highly desirable
Experience in Hotel Operations or Hospitality Sales and Marketing is a big plus
Working knowledge of traditional media and through the line marketing concepts, e.g. brand management, PR, CRM is a big plus

Responsibilities

Manage and Grow Client Relationships
Optimize renewal rates and expand revenue through thoughtful recommendations and rigorous implementation of an account plan
Be a client advocate to ensure understanding and alignment between client and Cendyn priorities
Identifying, resolving, and/or escalating potential issues to offer a seamless, world-class client experience
Manage the efficient and effective delivery of eCommerce Initiatives and Programs
Understand and manage client expectations for budgets, scope and schedule
Oversee marketing retainers and the delivery of contracted scope of work for assigned accounts, closely collaborating with cross-functional teams such as media planning, buying, creative and web development to ensure on time delivery according to defined strategy and service expectations
Build and communicate high quality digital marketing campaign and project briefs based on thorough understanding of client needs
Own the analysis and communication of results and actionable insights to clients
Own the final quality control for all client-facing deliverables
Stay up to date on trends in the digital marketing and eCommerce space to be a source of industry knowledge to your clients
Uncover and articulate research, insight, and strategic models to help advance the business interests of clients
Maintain up to date records of client contracts, information and account intelligence
Provide accurate forecasts of renewal and growth opportunities
Work with Finance to ensure accuracy in billing, revenue accounting and account receivables
Collaborate with internal teams to scope and prepare retainer contracts, project scopes of work, insertion orders and other commercial documents
Contribute to recruitment, new hire training and team development initiatives
Supervise managers and coordinators, overseeing distribution of assignments to support workload balancing
Be a role model for Cendyn values
Have fun!