Senior Account Manager, Lifecycle Marketing
About The Position
Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move. Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages. We’re seeking a hands-on, strategic thinker who can both shape lifecycle and conversion strategy and manage its execution in-platform – owning segmentation, audience builds, testing roadmaps, and email creation – to drive measurable growth and customer engagement for our clients. The Senior Account Manager, Lifecycle Marketing position is a hands-on role responsible for owning and executing strategies & deliverables to support our clients’ lifecycle marketing objectives. This individual will shape lifecycle and conversion strategy while actively delivering within CRM platforms, overseeing segmentation, audience builds, email development, testing roadmaps, and performance optimization. The role is focused on maximizing the value of our clients’ owned audiences by turning data-driven insights into scalable retention and growth programs. The ideal candidate is both strategic and execution-oriented: equally comfortable developing lifecycle frameworks and rolling up their sleeves in-platform to bring campaigns and tests to life.
Requirements
- 5+ years of experience in CRM, lifecycle marketing, retention marketing, or email marketing within an agency or high-growth brand environment.
- Proven experience independently managing the full email and lifecycle production lifecycle from strategy through in-platform execution.
- Hands-on expertise building and launching campaigns in platforms such as Klaviyo, Customer.io, Bloomreach, Salesforce Marketing Cloud, HubSpot, Mailchimp, Pardot, or similar marketing automation tools.
- Strong experience with audience segmentation, automation logic, personalization frameworks, and lifecycle program development.
- Demonstrated experience developing and executing A/B testing roadmaps and applying insights to drive performance improvements.
- Ability to analyze campaign performance, synthesize data, and present clear recommendations to stakeholders.
- Experience collaborating with designers, developers, and freelancers to bring campaigns and tests to life.
- Strong organizational and project ownership skills, with the ability to manage multiple workstreams simultaneously.
- Strong communication and relationship-building skills, with proven ability to lead strategic conversations client and internal stakeholders
- Leadership skills, with experience managing direct reports as well as partnering across teams and functions to ensure the effective delivery of high-quality projects
Nice To Haves
- Experience guiding loyalty program strategy or working with platforms such as Thanx, Punchh, or similar.
- Familiarity with customer data platforms (CDPs) or integrated marketing data environments.
- Exposure to CRO or experimentation platforms such as Optimizely, VWO, Adobe Target, or similar.
Responsibilities
- Lead lifecycle marketing strategy for key clients, developing retention, engagement, and reactivation roadmaps grounded in customer data and business objectives.
- Own segmentation frameworks, audience strategy, and personalization approaches across email, SMS, and push channels.
- Translate customer insights, behavioral data, and performance trends into clear testing hypotheses and campaign recommendations.
- Identify opportunities to evolve automation, triggered messaging, loyalty integration, and lifecycle orchestration.
- Collaborate closely with creative, project management, analytics, and paid media teams to deliver integrated owned audience strategies.
- Build, launch, and optimize campaigns directly within CRM platforms, including segmentation, workflow configuration, dynamic content setup, and QA.
- Own the end-to-end email production lifecycle in partnership with creative and project management teams.
- Develop and maintain testing roadmaps (A/B and multivariate), ensuring insights are documented and scaled across programs.
- Leverage industry benchmarks and trends to inform timing, frequency, messaging, and channel mix.
- Serve as a strategic day-to-day partner for clients, presenting recommendations, performance insights, and growth opportunities.
- Translate complex data into clear, actionable narratives tied to retention, engagement, and revenue KPIs.
- Proactively identify gaps in data capture, segmentation logic, or user journeys and recommend solutions.
Benefits
- 20 days vacation a year
- 12 public holidays observed
- 7 days sick days annually
- Summer Fridays: Early finishes from Memorial Day to Labor Day
- Bereavement Leave: Paid time off for personal loss
- 401(k) Savings Plan
- Sales commission with pitch opportunities
- Recruitment referral bonus
- Full Paid Medical Insurance for Employee Only (including dental and vision)
- Dependent contribution to Medical, dental and vision coverage
- Employer paid life insurance coverage
- Monthly gym membership stipend
- Access to personalized health guidance via Health Advocate
- Hybrid workspace support - home office setup is provided
- Agile working policy
- Complimentary access to fruit, cereals, snacks, soft drinks, tea, and coffee
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
