Senior Account Executive

Gregory FCA•Lower Merion Township, PA

2d•Onsite

About The Position

Gregory - named PR Agency of the Year by PR Daily and to PRWeek's Best Places to Work list - is looking for a Senior Account Executive to join our team! The right candidate has the ability to drive media relations and client communication - a large focus on this role will be the ability to manage media relations for multiple clients, from idea conception to media outreach to landing opportunities. Interest and/or experience in the financial services industry is a plus. Candidates must be in commuting distance to our Philadelphia-area office.

Requirements

Four to seven years PR experience.
Passion for media relations
Understanding of AI and how it can support work
Superior communication skills, both verbal and written
Team first attitude, ability to work with junior and senior team members
Client service oriented
Adaptable to changing work demands and priorities; detail oriented
Self-starter with a positive attitude
Organized and effective multi-tasker
Proficiency in Google Workspace, Microsoft Office, and operational and productivity tools

Nice To Haves

Interest and/or experience in the financial services industry

Responsibilities

Proactively search for story opportunities and industry trends and proactively place stories in the media.
Conduct media outreach, focusing on higher value media targets and directing junior staff.
Write press releases, blog posts, media queries, bylines and social media posts. Edit and align with strategic messaging of the campaign. Meet all compliance requirements.
Brief client on anticipated topics and themes of interviews and appearances. Prepare and draft talking points to be approved by the Vice President, to share with the client in a timely fashion in advance of appearance.
Support VP in onboarding new clients - implementing scope of work, creating a messaging matrix, identifying short and long term campaign goals, etc.
Actively engage and communicate with clients as required via email, phone, video conference, or in-person, and assume an increasingly senior role in addressing client concerns, recalibrating client expectations, addressing client concerns and issues.
Attend, participate and lead client calls and briefings as specified by the Vice President. Provide strategic input, analysis and feedback on client calls in addition to providing updates and statuses.
Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to clients industries by reading and subscribing to appropriate media, blogs, social feeds, etc. Master increasingly sophisticated issues that impact clients’ business and industry.