Senior Account Executive

Category Communications • Toronto, ON

10d • CA$62,000 - CA$70,000 • Hybrid

About The Position

Category Communications is seeking an enthusiastic Senior Account Executive to join their team. This role is ideal for someone who thrives in a fast-paced, dynamic environment, enjoys building strong client relationships, and is eager to innovate within the communications field. The company fosters a culture of innovation, collaboration, and continuous growth.

Requirements

• 2-4 years experience in the public relations industry, agency experience is preferred
• Demonstrated track record of developing trusted client relationships
• Successfully executed earned media programs that have landed top tier coverage
• Curious mindset to execute media relations, corporate communications, crisis communications and thought leadership programs.
• Familiarity with social media platforms and content creation
• Excellent writing skills and an eye for a new media angle
• Highly organized with an acute attention to detail
• Passionate about the business world with a focus on finance, technology and real estate
• Great communication skills, both written and verbal
• Relationship-centric approach to clients, team and media
• You like to celebrate wins and learn from mistakes

Responsibilities

• Support Account Managers, Directors and Leadership in maintaining regular communication with clients.
• Lead 1-3 clients or projects as the point of contact
• Assist in understanding and documenting client needs, goals, and expectations.
• Monitor media outlets and relevant industry news to identify opportunities and potential challenges for clients.
• Conduct research on target media outlets, journalists, and influencers.
• Assist in the creation of compelling content, including press releases, pitches, social media content calendars and key messaging documents.
• Contribute to the development of client presentations and reports.
• Support the management of clients' social media accounts, including content creation and scheduling.
• Monitor social media channels for brand mentions and engagement opportunities.
• Assist in the planning and coordination of events, such as press conferences, product launches, and media/community events.
• Assist in the preparation of regular client reports, summarizing media coverage, social media metrics, and other key performance indicators.
• Collaborate with team members, including senior team and other junior staff, to contribute to overall campaign success.
• Actively participate in internal meetings and brainstorming sessions.
• Stay informed about industry trends, best practices, and emerging technologies.
• Actively seek opportunities for professional development and learning within the PR field.
• Support the distribution of press materials to media outlets and influencers.
• Ensure timely and accurate dissemination of information to relevant stakeholders.
• Support on any other tasks related to the business, as directed

Benefits

• Comprehensive Health and Medical Benefits
• Access to our industry-leading team of business advisors
• Hybrid work environment
• Industry leading vacation and benefits policies (4-week minimum vacation)
• Curiosity Fund (monthly spending account for upskilling, hobbies, wellness, etc.)
• Bonus structure based on company performance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed