Senior Account Executive, Sports Marketing
About The Position
Optimum Sports is the dedicated sports marketing agency within Omnicom Media Group (OMG). It operates in both the Sports Sponsorship and Sports Media landscapes, offering clients cohesive, multi-platform sports marketing strategies. Optimum Sports integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate partnership performance. Established in 2003, the agency continues to innovate in the sports marketplace. The role involves providing internal strategic support and managing external communication, offering real-time marketplace insights to OMG strategy teams to inform communications planning. The Account Executive will lead the development and implementation of sports-focused sponsorship and media strategies for clients, creating customized multi-platform programs. Externally, they will manage relationships across the sports media and property marketplaces to maximize partnership value.
Requirements
- Passion for sports is a must
- Experience working within sports marketing and/or media landscape
- Highly organized, with the ability to manage multiple lines of communication and prioritize many simultaneous deliverables
- 2 years+ in the sports marketing/media industry, with an understanding of TV media and sponsorship (features, integrations, etc.)
- Extremely strong communicator, both written and verbal – in person and on conference calls
- Creative thinker who has the ability to develop unique ideas, solutions, and programs
- Strong background in client services and account management
Responsibilities
- Assist with sports idea generation within agency team while facilitating client-facing sell through
- Work with clients/networks/leagues to develop custom integrations or alter existing elements to fit within overall program
- Aid in determination of optimal asset mix + branding elements within sponsorship proposals
- Employ strategies and tactics across multi-platform partnerships that deliver on KPI’s
- Implementation, tracking, and valuation of cross-channel media and partnership activation
- Create and implement optimal media and sponsorship management process including timeline tracking and internal/external approvals
- Construct and present impactful program recaps designed to optimize future strategy and tactics alongside the Marketing Science team
- Support Strategy teams with actionable insights across media channels
- Work with agency partners to develop holistic sports-first platform planning that tie into overall brand strategy
- Provide overviews and trends of current broadcast rights and consumption across properties
- Act as direct liaison between client and dedicated Optimum Sports and Resolution Media investment teams
- Maintain budget trackers and flowcharts for internal and client facing reporting
- Assist in Ad Hoc planning requests based on client briefs and new opportunities
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
