Senior Account Executive - Publishers (Sailthru Platform)

Zeta Global

5h•Remote

About The Position

The Senior Enterprise Account Executive, Publishers customers is responsible for driving new enterprise revenue by helping retailers and commerce companies transform customer engagement, increase lifetime value, and unlock first-party data as a strategic asset. This role leads with CRM, CDP, and lifecycle marketing transformation, positioning Publisher accounts as the system of intelligence for customer relationships. From this foundation, the AE extends into retail media and monetization opportunities. The ideal candidate has deep experience selling into retailers and eCommerce organizations, with strong expertise in MarTech and customer data strategy.

Requirements

7–10+ years of enterprise sales experience in MarTech, CRM, CDP, or AdTech
Proven success selling into retailers, eCommerce, or omnichannel brands
Deep expertise in CRM/CDP/lifecycle marketing platforms (priority)
Working knowledge of retail media and AdTech ecosystems
Experience closing complex enterprise deals ($250K–$1M+)

Nice To Haves

Experience with loyalty platforms, personalization engines, or marketing automation
Familiarity with retail media networks and commerce data monetization
Understanding of identity resolution and privacy-first data strategies

Responsibilities

Own full-cycle enterprise sales across net-new retail and commerce accounts
Develop and execute account strategies targeting large retailers and omnichannel brands
Consistently exceed quota across complex, multi-product deals
Lead conversations around Customer data unification (CDP/CRM), Lifecycle marketing and personalization, Customer retention, loyalty, and LTV growth
Position Publisher Cloud as the foundation for customer intelligence and engagement orchestration
Help retailers activate first-party data across Owned channels (email, mobile, web) and Paid media and partner ecosystems
Drive use cases that improve conversion, retention, and customer experience
Extend CRM/CDP conversations into Retail media network enablement, Audience monetization and partner activation
Connect improved customer data to incremental advertising revenue opportunities
Build relationships with CMOs and Chief Digital/Commerce Officers, Heads of CRM, Loyalty, and Customer Experience
Develop ROI-driven business cases tied to Customer lifetime value (LTV), Retention and repeat purchase rates, Media monetization growth
Partner with Solutions Consulting to validate data and activation use cases
Align with Product Marketing on retail and CRM narratives
Collaborate with Customer Success to drive expansion across lifecycle and media