Segment Marketing Manager

Granicus•Remote,

1d•$76,000 - $106,000•Remote

About The Position

The Growth Marketing Manager – Emerging Technology is responsible for activating integrated owned and paid marketing programs that drive pipeline and bookings for Granicus’ emerging technology and AI products. This role focuses on execution, orchestration, and activation of the demand system. The Growth Marketing Manager partners closely with Growth Marketing, Product Marketing, Digital Marketing, Brand, Marketing Operations, and external partners to manage the demand system, ensuring demand motions execute cohesively across owned and paid channels, converting awareness and interest into qualified pipeline, sales acceleration, and bookings.

Requirements

5+ years of B2G or B2B marketing experience (SaaS preferred)
Experience activating demand and events for government audiences
Strong understanding of demand capture, ABM, and pipeline acceleration
Proficiency with CRM, marketing automation, ABM platforms, and analytics
Strong project management and cross‑functional coordination skills
Demonstrated ability to work indpedendently when needed and collaborate with cross-functional teams

Responsibilities

Translate approved marketing and product strategies into integrated demand programs for emerging technology and AI products, focused primarily on state and local government segments, with support as needed for select global markets including the UK and Australia.
Own the organic social activation of all campaigns, ensuring consistent presence, messaging, and amplification across channels.
Launch and activate the marketing programs to drive awareness, engagement, and pipeline for emerging AI products, in close partnership with Marketing and Events Operations for execution support.
Share market feedback, performance insights, and buyer intelligence back to Growth Marketing and Product Marketing leadership.
Execute event marketing strategy and activation for paid events across in‑person events and virtual programs.
Define pre‑event, live event, and post‑event activations while partnering closely with Events Operations to execute event production and logistics.
Lead speaking and award submissions rooted in customer success and customer marketing stories, in close partnership with Customer Marketing and Product Marketing.
Own execution plans, timelines, and dependencies across social, email, digital marketing, and events.
Ensure programs land together across channels and buyer touchpoints.
Coordinate execution with internal marketing teams and outsourced vendors.
Ensure messaging accuracy and alignment to buyer stage.
Identify content gaps and opportunities by buyer stage and emerging technology use case.
Maintain an emerging technology content library and track content performance to inform optimization and activation decisions.
Track performance from inquiry through SQL and pipeline contribution.
Monitor event‑sourced and influenced pipeline and acceleration.
Identify execution gaps and optimization opportunities and feed insights back to leadership.
Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency.
Champion innovation in automation, analytics, and content production.