Segment Marketing Manager - Healthcare

Barco•Duluth, GA

11d

About The Position

As Segment & Clinical Marketing manager you are responsible for the value messaging of the Healthcare Portfolio from launch throughout the full sales journey, developed to target the different clinical segments, customers, personas and channels. You work with a cross-functional team of sales leaders, product managers, communications specialists and regulatory specialists to assure that the marketing activities support commercial objectives.

Requirements

Preferably you have a Master's degree or equivalent through experience
Educated or experienced marketing professional, preferably with experience in the medical domain, such as Radiology, Breast Imaging, Surgery and/or Digital Pathology
Deep customer empathy; skilled at conducting various forms of customer and market research, and claim validation studies
Strong data-analytics skills
Excellent communication, presentation, and interpersonal skills
Ability to work independently and collaboratively in a fast-paced, dynamic, and cross-functional environment
Profound in English language
Team player
Advanced in Microsoft tools (Word, Excel, PowerPoint)
Advanced in Marketing tools (SFDC, Marketo (marketing automation))
Reporting tools
Teams, Zoom
CoPilot

Responsibilities

Build a profound and data-driven understanding of the target clinical segments, end customers, personas and channels: market definition, segmentation and size, customer and buyer types & their journey, win/loss, competitors and our positioning. Document market problems/requirements.
Create Barco brand equity and awareness with end-users and partners around clear (clinical & economical) value propositions.
Create and update a clear view of all personas with needs and challenges of these roles and translate the value proposition into clear value messaging for all segments that are in your scope.
Develop, project, manage and implement innovative launch programs and enable the channel and regional teams (including key partners) to be successful
Develop product collateral/tools, aligned closely with product managers, that communicate the product value proposition and value messaging to different stakeholders
Work with sales to determine the sales support tools needed. Identify the most effective assets and manage the creation and accessibility of these assets
Leverage partner-owned relationships to deliver aligned messaging that clearly communicates combined clinical, operational, and economic value
Leverage end user access (e.g. hospitals, physicians, IDN’s, ASC networks) to define and execute clinical thought leadership activities, such as webinars, conference presentations, studies and white papers
Define and execute claim roadmaps for the different solutions, such as claim studies with end customers
Responsible for correct presentation of our products on the website
Check and validate all materials with our Regulatory team
Manage and support regular internal and external sales communications
Share insights internally to influence products roadmap and commercial strategy