Seasonal Social Media Content Creator Intern - NYC
About The Position
Crocs, Inc. is seeking a creative, social-savvy Seasonal Social Media Content Creator intern to support its retail stores. This role involves creating engaging, authentic content that highlights products, the brand, and the in-store experience. The ideal candidate loves social media, understands current trends, and is eager to use real store products to create content that drives awareness, engagement, and foot traffic to retail locations. This is a part-time, summer seasonal internship based in NYC, requiring travel to specific Crocs stores (34th St., SOHO, Queens Center, and Roosevelt).
Requirements
- Passion for social media, content creation, and digital storytelling.
- Comfort being on camera and/or directing others in content creation.
- Strong understanding of social platforms and trends (especially short-form video).
- Creative eye for styling, composition, and storytelling.
- Ability to work independently while collaborating with store leadership.
- Reliable availability for 20–30 hours per week throughout the seasonal period.
- Ability to climb and descend stairs and ladders carrying merchandise daily.
- Ability to lift 30 pounds or more with assistance daily.
- Must be 18 years old or older.
Nice To Haves
- Prior experience with social content amplification.
- Prior experience creating social content (personal or professional) preferred.
- Retail, fashion, lifestyle, or brand experience is a plus.
Responsibilities
- Create short-form social media content (photos and videos) using in-store product to showcase styling, features, and brand moments.
- Capture content in and around the retail store that highlights new arrivals, seasonal stories, promotions, and store experience.
- Support content creation for platforms such as Instagram, TikTok, and other brand-approved social channels.
- Stay current on social media trends, formats, and best practices to ensure content feels relevant and engaging.
- Partner with store leadership to align content with key product focuses, promotions, and traffic-driving moments.
- Assist with light editing of photos and videos using mobile tools and apps.
- Ensure all content aligns with brand guidelines, tone, and visual standards.
- Drive engagement across retail content to elevate impression and reach.
- Represent the brand positively and professionally in all content creation activities.
- Create and publish 5+ social content pieces per week (photo and video) using in-store product.
- Capture authentic in-store content highlighting new arrivals, seasonal campaigns, promotions, and store experience.
- Edit and post content for approved local/market social channels using brand-approved tools.
- Monitor content performance and identify high-engagement trends and opportunities.
- Educate and collaborate with store teams to support consistent, on-brand retail storytelling.
- Be the social HUB for retail store teams for best practice and ways to drive performing content.
Benefits
- Flexible scheduling
Stand Out From the Crowd
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What This Job Offers
Job Type
Part-time
Career Level
Intern
Education Level
No Education Listed
