Search Engine (SEO) / Generative Engine Optimization (GEO) Specialist
The Vanguard Group•Charlotte, PA
•Hybrid
About The Position
The SEO Specialist independently initiates, leads, and directs complex SEO, GEO (Generative Engine Optimization), and AISO (AI Search Optimization) programs. This role sets strategic direction, provides expert guidance, and influences key decisions across stakeholder groups to optimize organic visibility, AI search presence, and business performance.
Requirements
- Minimum 5+ years of related work experience , including advanced SEO leadership
- Undergraduate degree in Marketing or equivalent experience required
- Demonstrated expertise in SEO with strong understanding of GEO and AISO strategies
- Proven ability to influence senior stakeholders and drive cross‑functional outcomes
Nice To Haves
- graduate degree preferred
Responsibilities
- Independently initiates and leads complex SEO, GEO, and AISO programs
- Independently initiates and leads SEO, GEO, and AISO strategies, initiatives, and programs across channels or business areas.
- Directs SEO, GEO, and AISO strategy aligned to business objectives
- Provides expert guidance and consultation
- Acts as a trusted advisor to stakeholders
- Influences decisions across stakeholder groups
- Anticipates and mitigates risks proactively
- Uses advanced data and insights to shape strategy
- Leads innovation and continuous improvement
- Participates in special projects and performs other duties as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Senior
