Generative Engine Optimization (GEO/AEO) Marketing Specialist

Akamai•Cambridge, MA

13h•$65,700 - $118,300

About The Position

Join our visionary team within Digital Technology, Insights & Operations at Akamai, where we are driving the future of marketing. This is an exciting opportunity to innovate on our cutting-edge MarTech stack and redefine customer experience. You will be instrumental in executing our ambitions Generative Engine Optimization (GEO/AEO) strategy, leading cross-functional efforts to deliver disruptive, best-in-class tools. Your work will directly impact our success in the new discovery landscape, securing crucial presence, citations, and positive sentiment across Large Language Models (LLMs) and generative search. As a key driver of Akamai’s mission, you will shape and scale how our brand is visible, cited, and preferred across generative search, AI assistants, and emerging discovery channels. You’ll define the GEO and AI content development and distribution strategy, iterate the operating model, and deliver measurable gains in visibility and performance, anchored to the new consumer discovery landscape. In this role, you will be responsible for the creation and deployment of fundamental content inputs, including content briefs derived from entity maps, to fuel a brand-safe, high-quality, and scalable AI-driven content engine. Your work will evolve our technical foundations for structured content, establishing significant cross-functional partnerships, and maturing a framework for data and experimentation.

Requirements

2 years of relevant SEO, Content Marketing experience and a Bachelor's degree or its equivalent (GEO/AEO experience preferred)
Have an understanding of modern search + LLM ecosystems (including how answers get formed and when citations appear)
Be skilled using SEO technologies and AI tools (e.g. Ahrefs, Gemini, Scrunch, Profound) to accelerate research, mapping, and content systems
Have courage, a distinctive edge, and operate with a huge sense of urgency
Have the ability to think outside the box and present ideas that question the status quo
Pursue intellectual honesty throughout the organization in a way that doesn't just challenge, but results in better debate, better decision-making, and ultimately, better results
Have passion and commitment to the vision, and are capable of bringing that vision to reality
Embrace the mantra "we can move mountains" wherein no challenge seems overwhelming and no obstacle is too difficult to overcome

Nice To Haves

GEO/AEO experience preferred

Responsibilities

Defining roadmap to maximize brand and product representation in generative search results and AI assistants
Tracking trends, insights and actions in the fast-changing GEO/AEO landscape
Identifying, recommend and collaborate cross-functionally on GEO-first content to outperform in the LLMs
Participating in the content operations process to ensure adherence to SEO and GEO best practices
Ensuring all content is optimized for both traditional SEO and emerging GEO requirements (answer-first formatting, entity optimization, structured content)
Establishing the operating model across the organization and governance to drive cross-functional integration and delivery
Measuring, monitoring and adjusting approach accordingly
Linking GEO outcomes to business KPIs
Personalizing approach by LLM for improved outcomes
Doing the technical work to make our digital properties consumable for LLMs
Supporting regional partners on country-level monitoring and insights