SEO/GEO Director

DAC Group•Chicago, IL

1d•Onsite

About The Position

The SEO/GEO Director works with the account team to provide research, strategy, implementation, campaign management, and report on client campaigns. They plan, consult on and implement SEO/GEO best practices for a client base spanning multiple industries and verticals. Furthermore, they stay up to date on the latest search engine and AI updates and apply knowledge and experience of marketing strategy and search engine marketing concepts. The SEO/GEO Director will also lead a team of SEO Strategists and Specialists.

Requirements

Minimum of 4-6 years of online marketing experience in a lead SEO role, preferably in an agency environment
In-depth understanding of the search engine ranking and LLM citation process
Basic knowledge of HTML, PHP, CSS, and web standards. ASP.NET knowledge is a plus
Highly organized and ability to work in a dynamic, fast-paced environment
Self-starter with ability to manage multiple projects and prioritize tasks
Excellent communication skills, written and verbal
Deep experience in all elements of modern SEO/GEO
Ability to work in a team and cross-team environment
Proven track record of improving search rankings through application of SEO best practices
Experience of writing and evaluating copy for SEO purposes
Demonstrated knowledge of SEO tools (e.g. Google Analytics, Google Webmaster tools, Bright Edge, SEOMOZ tools, Advanced Web Ranking, etc.)
Ability to manage multiple projects at one time
Strong attention to detail, problem solving, and time management skills
Knowledge of online marking metrics
Strong analytical skills with demonstrated experience using analytics to identify issues and opportunities

Responsibilities

Develop and execute search engine optimization (SEO) and generative engine optimization (GEO) strategies and performance analysis
Create and manage strategies for clients while working with client teams, account management and SEO team members
Provide strategic leadership to the SEO subject matter experts on your team, in developing and implementing plan objectives
Develop SEO/GEO goals based on the client’s goals and objectives
Perform research to gain a better understanding of target audience, brand, category, and competitive landscape
Keyword and topical/thematic research to identify content gaps and opportunities for new and existing programs
Carry out full SEO/GEO audits as required with recommendations for programs including: URL structure, Navigation Structure, Canonicalization Issues, Contextual links/interlinking, AI-readiness, HTML & XML sitemaps, Robots.text, Title, Header, Image, Keyword, and Description Tags, Social SEO recommendations
Recommend on-page and off-page optimization based on research and program goals
Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience, and are appropriately set up to gain visibility from LLMs
Working in combination with our content strategy team, suggest content improvements with a view to improving SEO and GEO traction
Monitor key metrics using analytics tools (e.g. Google Analytics, Authoritas, SEOclarity, and others) to assess opportunities and issues
Keep updated on search marketing industry by researching, networking, reading blogs, forums, and new sources
Share knowledge of SEO/GEO practices into the business via team shares and company-level thought leadership to assist in the development and recommendation of new SEO strategies
Demonstrate knowledge of SEO tools (e.g. Google Analytics, Google Webmaster tools, Bright Edge, SEOMOZ tools, Advanced Web Ranking, etc.)