SEO/GEO Specialist

Colgate•Overland Park, KS

1d•Hybrid

About The Position

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. At Hill’s, the purpose is to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. The SEO/GEO Specialist, reporting to the Senior Manager, Social & Content, is responsible and accountable for SEO Strategy and Operations. They will lead analysis of consumer & professional-facing websites and content performance, stay abreast of GEO trends and lead partnership with GIT and Global Product Owners for technical optimizations. As a member of the Integrated Brand Experience Team, this work will work with our various marketing teams, cross functionality, and our agency resources to execute strategies that support our growth plans.

Requirements

Bachelor's Degree in Marketing or related field
3+ years of proven experience in digital marketing with hands on optimization and content creation experience

Nice To Haves

MBA and/or Diplomate degree
Understanding of agile methodology and process
Knowledge of social platform best practices
Subject matter expertise in SEO, paid media, and CRM touchpoints
Understanding of agile methodology and process
Experienced public speaker and/or PR-related skills and training
Digital literacy pertaining to either the nutrition, commercial, and/or and veterinary space.

Responsibilities

Develop and manage a holistic SEO/ GEO strategy for Hill’s US laddering up to business goals and specific KPI, working collaboratively with pad media, brand and website team.
Develop a deep understanding of business, brand and category to develop a strategic POV on how to win on Search for brand.
Work with a cross functional team to educate and influence the same.
Implement and optimize unified SEO/ GEO strategies and campaigns that align with our content strategy to drive long-term search & generative engine visibility.
Performs extensive research (on-page & off-page) against business priorities to fuel roadmap development for site optimisations, working closely with internal & external teams to action optimizations
Analyze current technical SEO performance of owned domains, including page speed, site information architecture, page structure, and internal linking structure; identifies and makes recommendations to further optimize each area.
Assess meta data and schema gaps & opportunities and leverage tools to optimise and implement.
Stay abreast of SEO & GEO trends and keep business updated with core updates, ensuring that considerations are reflected and pivoted where necessary within our strategies.

Benefits

medical
dental
vision
basic life insurance
paid parental leave
disability coverage
participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements
a minimum of 15 vacation/PTO days
13 paid holidays
Paid sick leave is adjusted based on role and location in accordance with local laws.