Search Engine Marketing - SEO - Analyst

American Family Care•Denver, CO

13h

About The Position

American Family Care (AFC) is hiring an SEO Analyst/Junior Manager to drive organic performance across one of the largest urgent care platforms in the country. This role combines SEO execution with marketing analytics, suitable for someone comfortable with data analysis and reporting. Approximately 60-70% of the time will be dedicated to SEO program management, reporting to Performance Marketing leadership. The remaining 30-40% will support the CMO directly with analytics, reporting, and business intelligence.

Requirements

2–4 years of SEO experience, ideally in a multi-location, franchise, or healthcare environment
Solid grounding in both technical SEO (site audits, Core Web Vitals, structured data) and local SEO (GMB, citations, local pack performance)
Experience managing or coordinating with external agencies
Proficiency with SEO tools such as Semrush, Ahrefs, Moz, Screaming Frog, or equivalent
Comfort working with analytics platforms (Google Analytics, Looker, Tableau, or similar BI tools)
Familiarity with AI-assisted analysis tools is a plus
Strong communicator who can translate data into clear, actionable insights for non-technical stakeholders
Detail-oriented, self-directed, and able to manage multiple workstreams across internal teams and external partners

Responsibilities

Serve as the primary day-to-day liaison with AFC’s SEO agency, managing deliverables, timelines, and performance accountability
Partner with the digital team to prioritize and advance technical SEO enhancements, including site architecture, crawlability, page speed, and schema
Work with franchise owners and their local marketing agencies to align on local SEO best practices, citation consistency, Google Business Profile health, and market-level organic performance
Monitor keyword rankings, organic traffic trends, and local search visibility across AFC’s location portfolio
Develop and maintain SEO reporting dashboards and communicate performance insights to stakeholders
Identify gaps and opportunities across national and local organic presence and translate them into clear action plans
Assist the CMO with weekly performance reporting, integrating traffic data, digital KPIs, and business metrics into clear, executive-ready outputs
Leverage tools including Claude, BI platforms, and web analytics to support deep-dive analyses and ad hoc strategic questions
Help build and refine reporting frameworks that connect marketing activity to business outcomes
Support preparation of board-level and leadership materials with data accuracy and analytical rigor