Search Engine Marketing Analyst

Digi-Key Electronics•Bloomington, MN

1d•$25 - $34•Hybrid

About The Position

The Search team is responsible for driving traffic and visibility to DigiKey’s website from search engines through both paid and unpaid efforts. The Search Engine Marketing Analyst is responsible for the implementation and management of paid search marketing campaigns. This involves working with internal and external partners to drive business growth through search engine traffic. This is not exclusively an essential onsite role, though may require some onsite attendance.

Requirements

High School Diploma or equivalent
1-3+ years SEM or marketing experience
Demonstrates ability to work independently and manage multiple projects
Demonstrates ability to provide feedback in a positive manner
Demonstrates ability to hold self and others accountable to delivering business results
Strong analytical, communication, and project management skills
Ability to thrive in a fast-paced environment
Experience in the following tools/systems: Google Ads, Microsoft Ads, Google Merchant Center, SA360, analytics platforms (Google Analytics(GA4), Sigma, etc.)
Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
Familiarity with international search platforms (Yahoo Japan, Baidu, Naver, 360)
Must be authorized to work in the U.S. without the need for employment-based immigration sponsorship, now or in the future.

Nice To Haves

Bachelor’s degree in marketing, or similar field of study

Responsibilities

Handle day-to-day paid search campaign management, including budget allocation, ad copy testing, and campaign optimizations
Analyze daily performance data from multiple sources to uncover insights and drive continuous improvement.
Develop and maintain performance reports that summarize activity against departmental KPIs.
Conduct ad copy testing, oversee budget allocation, and ensure campaigns follow best practices.
Partner with cross-functional teams (e.g., Segment Marketing, Regional Marketing, Supplier Business Development, Analytics) to integrate SEM into broader digital initiatives.
Partners with major search engines (Google, Bing) and agency teams to optimize performance and implement new opportunities.
Stay current on SEM platform updates, search marketing trends, competitive insights, and industry best practices.
Identify translation needs for campaigns and coordinate with the internal translation team.
Collaborate with senior leadership on strategy and budget allocation based on account and campaign performance.
Understand where key data resides across internal systems and engage the appropriate contacts to access necessary information.
Support program growth by increasing customer volume and profit through high‑quality campaign management and strategic projects.
Take on additional responsibilities as assigned by the SEM Managers and Leadership.
Travel as needed.