Search Engine Marketing (SEM) Analyst

HealthPartners • Bloomington, MN

1d • Hybrid

About The Position

HealthPartners is currently hiring a Search Engine Marketing (SEM) Analyst. As a member of the Web & Mobile Marketing team, the Search Engine Marketing (SEM) Analyst plays a key role in executing and optimizing paid search strategies that drive engagement and patient growth. This role partners closely with internal stakeholders, external vendors, and the SEO team to deliver integrated, data-driven campaigns that connect health care audiences with relevant content and clear calls to action. The SEM Analyst is responsible for the day-to-day planning, management, optimization, and performance reporting of Google Ad campaigns supporting care delivery service lines, including primary care, women’s health, pregnancy, pediatrics, urgent care, birth centers, ENT, virtual care, and myGenetics. This role reports to the Supervisor, Search Engine Marketing and is part of a collaborative team focused on delivering impactful, data-informed marketing strategies.

Requirements

• College degree or equivalent experience
• Cumulative 3-plus years of experience in paid search across all major U.S. search engines and ad platforms: Google and Bing
• Proven history of success driving positive results through paid search marketing programs.
• Skills in quantitative and qualitative analysis as well as written and verbal communication, with the ability to use Excel and PowerPoint to tell stories with data and visuals, tailoring communications to fit various audiences and levels.
• Aptitude to manage paid search campaigns in a highly dynamic, collaborative, and matrixed environment.
• Ability to make correlations between strategies and tactics, and intermediate knowledge of campaign execution.
• Team-player who is a self-starter, curious and eager to learn, demonstrating openness to feedback and coaching, and well organized.
• High attention to detail and critical thinking skills are necessary.

Nice To Haves

• Healthcare, Health insurance, or consumer brand experience
• Google or Adobe Analytics experience
• Experience in search marketing tools such as Ahrefs, SEMRush, Conductor, Google Search Console, SparkToro

Responsibilities

• Daily, weekly, and monthly performance monitoring to understand the performance of campaigns, continually optimizing for improved performance.
• Analysis and proactive identification of optimization opportunities to improve spend effectiveness and to ensure each campaign is meeting its goals.
• Creation and implementation of new pay-per-click (PPC) campaigns, ad copy, and landing page recommendations.
• Produce campaign performance reports and provide analysis that outlines key findings and recommendations.
• Partnering with internal business partners to diagnose and problem solve campaign matters.
• Help manage relationships with search optimization technology partner.
• Identify, set-up, execute, and measure ad copy and landing page A/B tests.
• Audit for and help maintain best practices within paid search campaigns.
• Staying current on industry/competitor trends.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree