Search Engine Marketing Analyst (10173.967.13)

Tripadvisor • Needham, MA

1d • Remote

About The Position

TripAdvisor LLC is seeking a Search Engine Marketing Analyst to manage large multinational marketing campaigns, identify SEM growth opportunities, and analyze marketing data to uncover actionable insights. This role involves collaborating with data scientists and engineers to enhance tools and processes, optimizing landing pages for maximum conversion, staying current with SEM developments, designing and analyzing tests, and crafting compelling advertisements.

Requirements

• Master’s degree (or foreign equivalent) in Business Analytics, Economics or related field and two years of experience in the job offered or in a Search Engine Marketing Analyst-related occupation.
• Managing large multinational marketing campaigns.
• Analyzing marketing data to identify actionable insights using advanced SQL and Python.
• Identifying SEM growth opportunities.
• Designing, running, and analyzing A/B tests.
• Writing and executing successful advertising campaigns.
• Developing and optimizing campaign diagnostics and pacing dashboards using Tableau.
• Translating marketing hypotheses into testable experiments, measuring outcomes, and communicating results cross functionally.

Responsibilities

• Manage large multinational marketing campaigns.
• Identify SEM growth opportunities.
• Analyze marketing data to identify actionable insights.
• Work collaboratively with data scientists and engineers to improve tools and processes.
• Improve and optimize our landing pages to maximize conversion.
• Stay abreast of the latest developments in SEM.
• Design and analyze tests.
• Write compelling adverts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level