Search Engine Marketing (SEM) Analyst (10173.957.14)

Tripadvisor • Needham, MA

20h • Remote

About The Position

Be an active member of an industry leading cross-disciplinary team of engineers, data scientists and analysts operating one of the world’s largest paid search programs. Participate in large multinational marketing campaigns. Identify scalable SEM growth opportunities. Analyze marketing data to identify actionable insights. Work collaboratively with data scientists and engineers to improve tools and processes. Improve and optimize landing pages to optimize performance. Stay abreast of the latest developments in SEM. Design, execute, analyze, and scale testing outcomes.

Requirements

• Master’s degree in Marketing, Business, Computer Science, Information Technology, Economics, or related field and one (1) year of experience in the job offered or in a Search Engine Marketing (SEM) Analyst-related occupation.
• Working as a Paid Marketing Analyst for large, complex e-commerce data driven sites.
• Utilizing Paid Marketing platforms, including Google AdWords and Bing Ads.
• Analyzing large amounts of data and producing actionable insight.
• Working on paid marketing across international markets.
• Running and interpreting creative and bidding tests, including A/B tests.
• Demonstrated expertise with excel or Google sheets including utilizing pivot tables to conduct data analysis and dashboard platforms for performance reporting.

Responsibilities

• Be an active member of an industry leading cross-disciplinary team of engineers, data scientists and analysts operating one of the world’s largest paid search programs.
• Participate in large multinational marketing campaigns.
• Identify scalable SEM growth opportunities.
• Analyze marketing data to identify actionable insights.
• Work collaboratively with data scientists and engineers to improve tools and processes.
• Improve and optimize landing pages to optimize performance.
• Stay abreast of the latest developments in SEM.
• Design, execute, analyze, and scale testing outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level