Search & AI Solution Analyst

Colgate•Piscataway, NJ

8h•Hybrid

About The Position

As the Solution Analyst for SEO, GEO and Agentic Commerce, you will bridge the gap between traditional search visibility and the future of AI-driven discovery. You will sit at the critical intersection of Global IT Digital Applications, our Global Digital & Insights Organization (GDIO), strategic agency expertise and divisional digital leads.

Requirements

3+ years of experience in Technical SEO, Product Management, or Digital Solution Engineering.
Experience specifically with GEO (Generative Engine Optimization)
Bachelor’s degree in Computer Science, Software Engineering, Information Technology, or related field.

Nice To Haves

Proven track record of working within a matrixed organization, specifically engaging with Global Digital leads and IT/Engineering counterparts - MUST .
Strong understanding of HTML, web architecture, and Structured Data (Schema.org/JSON-LD).
Familiarity with Python or SQL for data analysis is a strong plus.
Deep understanding of how LLMs function (RAG, embeddings, training data) and how they differ from traditional search algorithms.
Experience in Consumer Goods (CPG/FMCG) or Enterprise Retail, understanding the complexity of global brand sites, e-retailer ecosystems and the content supply chain for product content syndication.

Responsibilities

Lead the technical strategy to transition from traditional SEO to Generative Engine Optimization.
Design data structures that allow LLMs (like ChatGPT, Gemini, Perplexity) to accurately retrieve, interpret, and recommend our products.
Collaborate with the Web Factory and product teams to build "machine-readable" commerce layers.
Ensure our product catalogs, pricing, and availability data are accessible to autonomous AI buying agents and smart assistants.
Syndication of product data to AI enabling catalogs.
Act as the technical translator between the GDIO (global leadership), external agencies (media strategy), GIT (technical implementation) and content teams.
Convert business goals (e.g., "Win the answer box in AI search") into specific technical requirements (e.g., Knowledge Graph implementation, Schema.org markup) for our connected ecosystem.
Oversee the implementation of robust structured data and semantic web standards across global web properties to establish brand authority and entity relationships in the eyes of AI models.
Work with Data & Analytics teams to define new metrics for success in a "zero-click" world, measuring "Share of Model" and brand visibility within conversational AI interfaces.
Audit and recommend improvements to the existing MarTech stack to ensure it supports high-velocity content delivery and machine-readability required for Omnichannel Demand Generation.

Benefits

medical
dental
vision
basic life insurance
paid parental leave
disability coverage
participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements
a minimum of 15 vacation/PTO days
13 paid holidays
Paid sick leave