Paid Search Analyst

Beacon Technologies•Greensboro, NC

1d•Hybrid

About The Position

Beacon’s Digital Advertising Team has an immediate opening for a Digital Marketing Paid Search Analyst managing paid ads on Google or social media platforms like Facebook, Instagram, or LinkedIn. Training will be provided, so prior experience managing paid campaigns is a plus, but not required. Candidates should also possess the technical experience, business acumen, marketing and people skills to successfully manage customer accounts and contribute to the exciting growth and knowledge of our digital marketing team. We are primarily seeking candidates that live in the Greensboro or Wilmington, NC area. We will consider very strong candidates that live outside the area, but no relocation assistance will be available.

Requirements

Strong analytical and marketing skills
Confident with written & oral communication, especially as it pertains to customer management
Experience analyzing and presenting data
Self-motivated, positive personality with excellent interpersonal skills
Ability to work on numerous concurrent projects while still hitting deadlines

Nice To Haves

Prior experience managing paid campaigns
Past Sales or Project Management experience

Responsibilities

Setup, monitor and tune pay-per-click (PPC/SEM) campaigns on Google, Bing, and social media
Utilize Google Analytics to shape digital strategies and maximize ROI
Provide creative and innovative marketing ideas, concepts and designs to support customer goals and objectives
Conceptualize, define and initiate marketing tests (A/B, multivariate, keyword bids, ad copy, and landing pages) in order to continually improve key metrics (click, search, convert) across campaigns
Manage search campaigns and analyze underlying data to continuously improve performance
Perform research and analysis to gain data-driven insights about search engine visitor behavior from website data on traffic patterns, order volume, conversion funnel, navigation behavior, pathing, and product selection
Create custom reports and ad-hoc traffic analyses based on site goals to measure website performance