Senior Analyst, Paid Search
About The Position
Williams-Sonoma, Inc. is seeking a Senior Marketing Analyst to support Paid Search and Shopping programs across one or more portfolio brands. This role will help drive revenue growth through campaign management, testing, analysis, and optimization across Google Ads, Microsoft Ads, and emerging platforms. The ideal candidate is analytical, detail-oriented, and comfortable working in a fast-paced retail environment. A successful candidate brings digital consumer marketing experience and expertise in Google Ads, Google Merchant Center, and modern AI-powered marketing and reporting workflows.
Requirements
- 3–5 years of Paid Search and/or Shopping campaign management experience
- Strong understanding of Google Ads and Microsoft Ads
- Experience with Shopping campaigns, Performance Max, and automated bidding strategies
- Intermediate experience using AI and automation tools to support campaign optimization, reporting, analysis, or workflow efficiency
- Strong analytical skills and attention to detail
- Experience with Excel and analytics/reporting tools such as GA4, Adobe Analytics, Domo, or Tableau
- Strong communication and organizational skills
Nice To Haves
- Retail or eCommerce experience preferred
- Bachelor’s degree or equivalent experience preferred
Responsibilities
- Manage and optimize Paid Search and Shopping campaigns across Google and Microsoft Ads
- Support budget pacing, forecasting, bid management, and promotional execution
- Help drive performance across Search, Shopping, and Performance Max campaigns
- Monitor campaign performance and identify optimization opportunities to improve ROAS, traffic, and conversion
- Build reports and deliver insights to Marketing and Brand stakeholders
- Support testing initiatives across ad copy, landing pages, audiences, and Shopping campaigns
- Use performance data and testing insights to inform optimization and budget allocation decisions
- Analyze performance data and provide actionable recommendations
- Collaborate with cross-functional teams including Analytics, Creative, and Brand Marketing
- Stay current on evolving search automation, AI-driven campaign tools, and platform best practices
- Mentor junior analysts and contribute to team best practices
Benefits
- A generous discount on all WSI brands
- A 401(k) plan and other investment opportunities
- Paid vacations, holidays, and time off to volunteer
- Health benefits, dental and vision insurance, including same-sex domestic partner benefits
- Tax-free commuter benefits
- A wellness program that supports your physical, financial and emotional health
- In-person and online learning opportunities through WSI University
- Cross-brand and cross-function career opportunities
- Resources for self-development
- Advisor (Mentor) program
- Career development workshops, learning programs, and speaker series
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
