AI Search Strategist

Uniform Advantage (UA Brands)•Fort Lauderdale, FL

2d•Remote

About The Position

UA Brands is seeking an innovative AI Search Strategist to help improve how our brands, products, and content appear across AI-powered search and discovery platforms including ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and other emerging AI search tools. This role combines technical SEO, AI search optimization, structured data strategy, semantic search, and content discoverability to help ensure AI systems can accurately understand, retrieve, and recommend our products and digital content. The ideal candidate has experience in SEO, technical SEO, AI search optimization, semantic content strategy, schema markup, and e-commerce search visibility. This person will work cross-functionally with marketing, development, content, merchandising, and analytics teams to improve AI-readiness and organic discoverability across our digital ecosystem. This is a unique opportunity to help shape the future of AI-driven commerce and conversational search.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Information Systems, Computer Science, or related field
Experience in: SEO
Technical SEO
Digital marketing
Organic search optimization
Content strategy
AI search optimization
Strong understanding of: technical SEO fundamentals
crawlability and indexing
semantic search
internal linking
site architecture
Experience with structured data, schema markup, and JSON-LD implementation
Familiarity with AI-powered search platforms including: ChatGPT
Google AI Overviews
Perplexity
Gemini
Claude
Experience using SEO and analytics platforms such as: Google Search Console
GA4
Ahrefs
SEMrush
Screaming Frog
Looker Studio
Strong analytical, organizational, and communication skills

Nice To Haves

Experience with e-commerce SEO and product discoverability
Understanding of entity optimization, knowledge graphs, and AI-readable content structures
Experience optimizing content for conversational search and AI-generated answers
Familiarity with semantic search optimization and AI search behavior
SEO, analytics, or AI-related certifications preferred

Responsibilities

Develop and execute strategies to improve visibility across AI-powered search platforms and generative AI search experiences
Optimize website content and structure for AI-readability, semantic search, and conversational search queries
Improve AI discoverability through internal linking, topical authority, and entity optimization
Monitor AI search trends, LLM search behavior, and emerging AI retrieval technologies
Help increase brand citations and product visibility in AI-generated answers and AI search results
Lead structured data and schema markup initiatives across product pages, category pages, FAQs, editorial content, and organizational pages
Maintain and optimize JSON-LD schema implementations to improve machine readability and AI comprehension
Conduct technical SEO audits focused on crawlability, indexing, site architecture, and AI accessibility
Partner with developers to implement technical SEO enhancements and AI-readiness improvements
Identify opportunities to improve semantic page structure and AI retrieval performance
Partner with content teams to build AI-optimized and search-friendly content strategies
Support conversational search optimization and FAQ content development
Improve content organization and semantic relevance to support AI-powered search experiences
Help develop scalable content frameworks that improve organic search and AI-generated visibility
Monitor AI referral traffic, AI search visibility, and organic search performance metrics
Build dashboards and reporting frameworks to track AI discoverability and AI citation performance
Conduct competitive analysis across SEO, AI search, and digital discovery channels
Translate findings into actionable recommendations for marketing and development teams
Work closely with development, marketing, merchandising, analytics, and content teams
Communicate AI search opportunities and technical recommendations clearly to stakeholders
Support QA testing and implementation of SEO and AI-search-related initiatives