SEO and AI Search Strategist

Javvy Coffee Company

About The Position

We are looking for an experienced SEO & AI Search Strategist to lead and execute our organic search and generative engine optimization (GEO) strategy. This role will drive visibility across traditional search engines and emerging AI-powered discovery platforms including Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and more. You will own day-to-day SEO initiatives, develop high-impact content strategies, write and optimize blog content, monitor evolving AI search trends, and identify opportunities to improve how our brand is discovered online. This is a highly strategic and hands-on role for someone who is passionate about search, content performance, and the future of AI-driven discovery.

Requirements

3–5 years of experience in SEO, content strategy, organic growth, or digital marketing
Proven experience writing and optimizing blog content for SEO performance
Strong understanding of keyword research, search intent, metadata, on-page SEO, internal linking, and content structure
Highly curious about AI search and generative engine optimization (GEO)
Experience using SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, and Profound
Ability to translate performance data into clear, actionable recommendations
Strong project management and organizational skills
Excellent written communicator with strong attention to detail
Comfortable owning projects independently and managing recurring workflows
Strategic, proactive, analytical, and excited about helping shape how brands are discovered in the evolving AI search landscape

Nice To Haves

Experience with schema, structured data, AI Overview optimization, editorial workflows, or CPG brands

Responsibilities

Own and execute SEO and GEO strategies across website content, blogs, landing pages, and other organic growth channels.
Develop keyword, topic, and search-intent strategies that support business goals.
Optimize content for both traditional search engines and AI-powered answer engines.
Identify opportunities to increase visibility in AI Overviews, featured snippets, answer boxes, and generative AI responses.
Monitor search algorithm updates, AI platform changes, and emerging GEO best practices.
Create SEO-informed content plans, blog calendars, and topic clusters.
Write, edit, and optimize blog posts designed to rank, educate, and convert.
Build detailed content briefs, outlines, meta titles, meta descriptions, FAQs, schema recommendations, and internal linking plans.
Refresh and improve existing content based on performance, competitive gaps, and changing search behavior.
Ensure content is accurate, brand-aligned, helpful, and structured for AI discoverability.
Stay current on new AI releases, generative search tools, and changes in how people discover brands online.
Regularly evaluate how the company appears across AI platforms such as ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, and other answer engines.
Translate AI and market trend insights into actionable optimization recommendations.
Test new tools, workflows, and content formats that improve search and AI visibility.
Manage day-to-day SEO workflows, content updates, audits, reporting, and optimization tasks.
Improve SEO processes, templates, dashboards, and recurring workflows.
Coordinate with writers, designers, developers, and marketing team members to keep initiatives moving efficiently.
Conduct on-page and basic technical SEO reviews, including metadata, internal links, broken links, redirects, indexability, site structure, and page speed issues.
Prioritize SEO tasks based on business impact.
Track organic traffic, keyword rankings, content performance, conversions, backlinks, and AI search visibility.
Build regular reports with insights, takeaways, and recommended next steps.
Monitor competitors, content gaps, SERP changes, and market trends.
Use data to guide content updates, new content creation, and technical improvements.