Shopify SEO and AI Search Optimization Specialist for Boutique

Madison's Niche/D.K.Brothers by Madison's Niche•Town of Brookhaven, NY

About The Position

We are a growing, multi-location boutique retailer seeking to improve our Shopify website's visibility, search performance, and conversion optimization. We are interested in modern SEO strategies that improve discoverability across Google Search, AI search platforms (ChatGPT, Perplexity, Gemini, etc.), organic product discovery, and conversion optimization. We are a fashion boutique & lifestyle retailer with a Shopify-based e-commerce website, focusing on women’s apparel, accessories, gifting, and seasonal collections, with a strong emphasis on branding, merchandising, and customer experience.

Requirements

Examples of Shopify or fashion e-commerce clients
Specific results achieved (traffic, revenue, ROAS, conversions)
Your approach to AI search optimization
Monthly deliverables
Expected timeline/results

Nice To Haves

Understands boutique/fashion e-commerce
Has Shopify experience
Focuses on revenue & conversion, not just traffic
Communicates clearly and proactively

Responsibilities

Conduct Shopify SEO audit
Implement site structure improvements
Optimize meta titles/descriptions
Optimize collection pages
Optimize product pages
Implement internal linking strategies
Improve site speed and mobile optimization
Implement structured data/schema markup
Improve visibility within AI-generated search results
Optimize content for ChatGPT/Perplexity style discovery
Create authoritative, well-structured content
Improve indexing and citation opportunities
Provide SEO-focused blog/content recommendations
Conduct keyword research
Assist with seasonal content planning
Optimize products and categories
Provide conversion-focused recommendations
Deliver monthly reporting on organic traffic growth, conversion improvements, and ranking improvements
Provide recommendations and action items