Manager, SEO & Local Search Optimization
About The Position
The Manager, Search Engine Optimization supports MSK's mission by helping patients, caregivers, and physicians discover accurate, trusted MSK information across search engines, local listings, reviews, and emerging AI-powered discovery experiences. This role involves supporting and evolving MSK’s search engine optimization strategy across organic search, local listings, and online reviews, while also helping to modernize SEO practices, including optimizing content for LLMs, generative search engines, and AI-influenced discovery. The position requires partnering with listings vendors to maintain accurate, consistent, and compliant location data and collaborating with survey and review vendors to strengthen review monitoring and response processes. The Manager will work cross-functionally with Marketing & Communications, Legal, clinical stakeholders, and operations teams, monitor search performance and visibility trends, and translate findings into clear, practical insights. Additionally, the role involves assisting with establishing standards and best practices that promote accuracy, trust, and consistency in search results, staying informed on evolving search technologies and AI-driven discovery, and handling visibility or reputation-related issues with professionalism, sound judgment, and sensitivity.
Requirements
- 5–8 years of experience in SEO, search, or digital visibility roles
- Direct healthcare SEO experience, including familiarity with regulated or highly scrutinized content
- Strong understanding of local search, listings management, and location-based discovery
- Experience working with vendors or platforms supporting listings and review management
- Hands-on experience with SEO tools and technologies (e.g., BrightEdge, Yext, Schema, analytics platforms)
- Collaborative, relationship-driven approach to working with diverse stakeholders
- Comfort navigating evolving priorities, new search behaviors, and emerging technologies
- Curiosity and willingness to learn, especially around AI-driven and generative search trends
- Clear, thoughtful communicator who can explain technical concepts to non-technical audiences
- Professional judgment and discretion when addressing sensitive or high-visibility situations
Responsibilities
- Support and evolve MSK’s search engine optimization strategy across organic search, local listings, and online reviews
- Help modernize SEO practices, including optimizing content for LLMs, generative search engines, and AI-influenced discovery
- Partner with listings vendors to help maintain accurate, consistent, and compliant location data across platforms
- Collaborate with survey and review vendors to strengthen review monitoring and response processes
- Work cross-functionally with Marketing & Communications, Legal, clinical stakeholders, and operations teams
- Monitor search performance and visibility trends, translating findings into clear, practical insights
- Assist with establishing standards and best practices that promote accuracy, trust, and consistency in search results
- Stay informed on evolving search technologies and AI-driven discovery to inform future recommendations
- Handle visibility or reputation-related issues with professionalism, sound judgment, and sensitivity
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- 401k
- Flexible scheduling
- Professional development
- Continued education
- Tuition reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
