SDR Manager, Public Sector

NinjaOne•Austin, TX

2d•Hybrid

About The Position

As a Public Sector SDR Manager at NinjaOne, you’ll play a critical role in accelerating go-to-market success across our Public Sector vertical including State & Local Government, Education (SLED), and Federal Civilian agencies. You’ll lead and develop a high-performing SDR team responsible for consistently generating qualified pipeline tailored to the unique dynamics of public-sector buyers. In this hands-on leadership role, you’ll inspire your team to exceed targets, refine outbound strategy, and generate high-quality opportunities that fuel the success of our Account Executives. You’ll collaborate closely with sales and marketing leadership to align goals, optimize workflows, and create a world-class sales development engine that supports NinjaOne’s continued growth and expansion. This role requires a leader who understands the nuances of public-sector sales motions, including state budget timelines and RFP structures to federal compliance requirements, and can translate those complexities into actionable, scalable SDR playbooks.

Requirements

Proven experience selling into or supporting the Public Sector, with SLED or Federal required
2+ years of experience leading an SDR team, plus at least 1 year as an SDR.
Proven success consistently exceeding quota as both an individual and leader.
Skilled at hiring, coaching, and developing top-performing talent.
Strong grasp of SDR metrics, KPIs, and data-driven performance management.
Exceptional communicator with the ability to influence and build cross-functional alignment.
Highly organized, adaptable, and comfortable managing multiple priorities.
Proficient in Salesforce; experience with Salesloft and other sales tools a plus.
Energetic, motivated, and passionate about growth and team success.
Embody NinjaOne’s core values - Curiosity, Integrity, Kindness, Humility, and Innovation - and foster them in your team every day.

Responsibilities

Hire, coach, and develop a high-performing team of SDRs.
Train SDRs on product expertise, value-based messaging, and public-sector specific sales motions (procurement cycles, RFP structures, contracting vehicles, etc.)
Build and execute strategies to consistently generate quality demos and pipeline.
Drive skill development in sales tactics, product knowledge, and industry expertise.
Track, analyze, and report weekly activity and results.
Motivate and engage your team through creative incentives and recognition.
Partner with Sales and Marketing to refine campaigns and lead generation.
Oversee SDR-specific promotions and outbound initiatives.
Continuously improve processes, tools, and conversion efficiency.
Other duties as needed