Script Writer - Hindi (Ad Campaigns)

Lokal App

About The Position

Lokal started in 2018 with a hypothesis that people in tier-2/3 towns weren't using the internet meaningfully. They believed that by providing local content in their own language, users would engage daily, leading to trust and the potential for growth into classifieds and other online services. This led to the creation of Lokal, an app that initially housed local updates, classifieds, jobs, matrimony, and more. However, user feedback indicated that when one use case dominated, others felt like noise. Consequently, Lokal began unbundling and verticalizing, evolving into a collection of focused apps. Today, Lokal operates numerous apps across various categories, including Edutainment & Skill Learning (GyanTV), Matrimonial Matchmaking (Lokal Matrimony), Agri Consulting (AgriLokal), Social & Community (Lokal app), Emotional Well-being & Peer Support (Dostt & Eaze), Astrology & Guidance (AstroLokal), and Advisory Services (legal, financial, career counseling). Lokal functions as a discovery and access platform, combining local-language internet, deep insights into Bharat, and AI. The company emphasizes fast shipping, rapid learning, and building for Bharat, supported by investors like Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.

Requirements

Any Bachelor’s degree.
1–3 years of experience in content writing, scriptwriting, or copywriting (preferably digital/video content).
Proven ability to write short-form content with a strong storytelling structure.
Strong command over Regional Language and English (written and spoken).
Deep understanding of Indian audiences and cultural nuances.
Familiarity with digital metrics and performance-based storytelling.
Must bring their own laptop to perform day-to-day tasks.

Responsibilities

Create compelling short-form scripts (under 60 seconds) with strong storytelling flow.
Translate content from Regional Language to English and English to Regional Language.
Write sharp, attention-grabbing hooks to maximize engagement and retention.
Craft platform-specific content for Instagram, YouTube, Facebook, and other channels.
Analyze ad metrics (CTR, watch time, drop-off rates) to refine creative strategy.
Collaborate closely with video editors, designers, and creative strategists to bring ideas to life.
Translate copy ideas into strong visual narratives and impactful storytelling sequences.
Identify and adapt to emerging content and creative trends.
Simplify complex ideas into relatable and emotionally resonant content.
Constantly read and watch diverse content (books, short films, ads) to expand creative vocabulary and visual literacy.
Provide creative inputs during production to ensure content quality and tone consistency.