Content Writer, Growth and Campaigns

UNITED WAY OF GREATER ATLANTA • Atlanta, GA

3d • Onsite

About The Position

United Way of Greater Atlanta (UWGA) is undergoing a significant transformation to accelerate and scale its mission of driving sustainable and equitable improvements in the well-being of children, families, and individuals in the greater Atlanta area. The organization aims to triple unrestricted revenue by 2029 to become the best-in-class investor in child well-being, ultimately eliminating zip code as a barrier to future success. The Marketing and Communications team is crucial in this mission, shaping how the community understands and engages with UWGA's work through storytelling, strategic messaging, and data-driven marketing. This team focuses on increasing brand awareness, acquiring new supporters, and building long-term engagement across various channels like digital advertising, social media, content creation, email, events, and earned media. The Growth & Campaign Writer is a key role within this team, responsible for creating strategic, audience-centered marketing content to expand awareness, deepen engagement, and drive action for UWGA's mission. This role will be the primary writer for fundraising, acquisition, and engagement campaigns, developing compelling messaging tailored to specific audience personas to inspire meaningful action. The content will span fundraising campaigns, seasonal initiatives, paid media, landing pages, email and SMS journeys, website content, lead generation assets, and campaign toolkits, all focused on conversion.

Requirements

• Marketing, communications, journalism, English, or related degree
• 3+ years of experience creating marketing, fundraising, or digital campaign content
• Demonstrated experience writing conversion-focused copy across digital channels
• Understanding of email marketing, paid media, SEO, and user experience best practices
• Ability to translate complex concepts into clear, compelling calls to action
• Strong project management skills and ability to balance multiple campaigns simultaneously

Nice To Haves

• Be a strategic marketer with strong copywriting skills and a passion for driving engagement and action
• Have experience in fundraising, acquisition, email marketing, digital campaigns, or other conversion-focused communications
• Skilled at adapting messaging for different audiences and channels while maintaining a clear and consistent brand voice
• Be data-informed and comfortable using performance insights to refine content
• Thrive in a fast-paced environment with multiple campaigns and deadlines

Responsibilities

• Develop content tailored to United Way's priority audiences and personas, ensuring messaging is relevant, compelling, and aligned with audience motivations
• Lead copy development for fundraising, acquisition, and awareness campaigns across multiple channels
• Write persuasive content for email marketing, SMS campaigns, nurture journeys, and lead conversion efforts
• Develop copy for paid media including digital advertising, social advertising, video scripts, display ads, lead generation and retargeting campaigns
• Create landing pages and website content that drive engagement and conversion
• Partner with fundraising, digital marketing, communications, and program teams to develop campaign messaging strategies and content plans
• Develop campaign toolkits and messaging resources for internal teams, corporate partners, and community stakeholders
• Adapt messaging for target audience segments, including donors, volunteers, corporate partners, and community supporters
• Incorporate SEO best practices into website and campaign content
• Analyze campaign performance and optimize messaging based on audience engagement and conversion data
• Maintain consistency with organizational voice, brand guidelines, and campaign priorities
• Assist with proofreading and quality assurance of campaign assets as needed

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level