Creative Director, Campaigns

ServiceNow•San Diego, CA

2d•Hybrid

About The Position

The ServiceNow Creative Brand & Strategy team is looking for a Creative Director, Campaigns who can transform complex technical information into memorable and impactful ideas. This role requires a conceptual creative leader who is also technically fluent, capable of understanding platform, data, and AI capabilities and translating them into compelling messaging for both technical and business audiences. The Creative Director will set the creative vision for campaigns across various channels, ensuring the brand stands out within the enterprise software category. They will collaborate with a cross-functional team to execute at the highest level, always aware of the competitive landscape.

Requirements

15+ years in the creative industry
At least 5 years leading integrated, digital-first campaigns in-house
Portfolio showcasing work for modern technology or B2B brands
Experience in B2B – ideally enterprise SaaS, cloud, or platform technology – where the product is technical and the buyer is a committee.

Responsibilities

Set the creative vision grounded in brand truth, product truth, and customer insight.
Lead teams, contractors, and partners to build campaigns that build brand and generate demand, in market, around the world.
Translate complex platform, data, and AI capability into headlines and territories that hold up in front of technical and business buyers alike.
Partner with strategists on the brief process, and with stakeholders to optimize digital creative against real in-market performance.
Pressure-test every idea against the competitive set – know the category, and make sure our work never sounds like anyone else's.
Be comfortable reading a product spec, a roadmap, or an analyst report and coming out the other side with a concept.
Present big creative thinking to senior executives across the organization.
Be hands-on and contribute to the creative work when necessary.