Salesperson - Carson Honda

Sonic Automotive•Carson, CA

About The Position

At Carson Honda, a Sonic Automotive family dealership, the Automotive Salesperson assists customers with vehicle purchases, provides information about available models, and supports a positive buying experience. The role pays $17 per hour plus commission based on performance. On-target earnings are listed as $50,000–$150,000 per year. Commission is based on the value or amount of closed sales, with no stated upper limit other than sales performance. The position may also include a production bonus based on individual or team performance, with no fixed upper limit. The salesperson helps customers select vehicles, understand financing and trade-in options, and complete sales agreements. The role also involves conducting test drives, following up after sales, building customer relationships, collaborating with sales colleagues and other departments, attending sales meetings and training, and working toward individual and team sales targets.

Requirements

  • Previous sales experience in a commission- or quota-driven role.
  • Excellent communication and interpersonal skills.
  • Enthusiasm for automobiles and a genuine interest in helping customers.
  • Ability to work effectively in a fast-paced environment.
  • High school diploma or equivalent.
  • Valid driver's license and a clean driving record.
  • Authorization to work in the USA.
  • Ability to pass pre-employment testing, including background checks, MVR, and a drug test, and to provide a valid driver's license.

Nice To Haves

  • Two to three years of previous automotive sales experience.
  • Strong negotiation and closing skills.

Responsibilities

  • Greet and assist customers professionally, identify their needs and preferences, and recommend suitable vehicles.
  • Conduct test drives to demonstrate vehicle features and performance.
  • Stay informed about vehicle features, specifications, and pricing to provide accurate information.
  • Guide customers through vehicle selection, financing options, and trade-ins.
  • Negotiate and finalize sales agreements transparently and with a focus on the customer.
  • Follow up with customers after the sale to check satisfaction and address concerns.
  • Build and maintain customer relationships to encourage repeat business and referrals.
  • Collaborate with sales team members and other departments to provide a seamless customer experience.
  • Participate in sales meetings and training sessions to improve product knowledge and sales skills.
  • Work toward individual and team sales targets.
  • Use effective sales techniques to maximize sales opportunities.
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