Salesforce Marketing Cloud Technical Architect

Focus Financial Partners•St. Louis, MO

33d•$140,000 - $150,000

About The Position

Focus Partners is seeking a strategic, hands-on Salesforce Marketing Cloud Technical Architect for its new Marketing Technology team. The role balances solution architecture and technical development to drive measurable business results. Reporting directly to the SVP of Marketing Technology, the architect will serve as the technical owner and subject matter expert for Salesforce Marketing Cloud and help lead the transformation of an enterprise-grade Salesforce marketing ecosystem that includes Salesforce Marketing Cloud, Financial Services Cloud, and Data 360. The position partners with CRM, Digital Marketing, Client Development, business stakeholders, and enterprise data teams to design marketing automation capabilities across the client lifecycle, including client acquisition, client communications, content personalization, and relationship deepening. The architect will also collaborate with leadership on a roadmap for expanding Marketing Cloud to additional growth channels, business functions, and business units. This is an exempt position. The annualized base salary range is $140,000–$150,000. Actual base pay may vary based on experience, subject matter expertise, geographic location, and skill set. Additional compensation may include an annual cash bonus and a benefits package that includes medical, dental, vision, life insurance, and a 401(k).

Requirements

Bachelor's degree in Computer Science, Information Systems, or a related field.
7–10 years of hands-on technical experience with Salesforce Marketing Cloud, including architecture, solution design, configuration, and integrations with Salesforce Sales Cloud or Financial Services Cloud.
Experience administering and configuring multiple Marketing Cloud business units, multi-org setups, Package Manager, and AppExchange products.
A proven track record leading Salesforce Marketing Cloud implementations, migrations, and/or expansions across multiple business units.
Experience with AMPscript, SQL, SSJS, JavaScript, HTML, CSS, JSON, and custom API integrations.
Experience developing custom CloudPages, landing pages, multi-page web forms, SFTP shares, and automations.
Strong understanding of regulatory requirements for subscriber management, consent management, and data privacy.
Strong communication, collaboration, and problem-solving skills.
Demonstrated thought leadership and a growth mindset to drive innovation.

Nice To Haves

Salesforce Marketing Cloud Developer Certification.
Salesforce Marketing Cloud Administrator Certification.
Salesforce Certified Marketing Cloud Consultant certification.
Salesforce Administrator certification.
Experience with Snowflake and/or CDPs for identity resolution and Client 360.
Experience with wealth management, financial services, fintech, banking, or professional services organizations.

Responsibilities

Lead end-to-end design, architecture, and administration of the Salesforce Marketing Cloud ecosystem to drive marketing and business impact.
Establish design standards, best practices, and development guidelines for scalability, maintainability, security, and operational efficiency.
Collaborate with Marketing, Client Development, and business stakeholders to design and implement capabilities for client acquisition, lead generation and nurturing, marketing automation, journey orchestration, personalization, audience segmentation, campaign activation, and sales enablement.
Translate business goals and requirements into scalable technical designs, specifications, artifacts, and level-of-effort estimates.
Maintain and document technical processes and marketing automation procedures, and guide Digital Marketing campaign managers.
Provide technical leadership and development for complex journeys, automations, integrations, and custom solutions for CloudPages, landing pages, and multi-step web forms.
Support end-to-end user acceptance testing, product releases, and troubleshooting.
Collaborate with Salesforce CRM and Salesforce Data 360 architects and developers to design integrations across the Salesforce ecosystem.
Partner with enterprise data teams to establish scalable data models and activation frameworks supporting expansion of Snowflake and Salesforce Data 360 capabilities.
Define standards and processes for subscriber management, consent management, suppression strategies, and deliverability to support regulatory compliance and sender reputation.
Iteratively improve the Marketing Cloud data model and design reusable migration frameworks and integration patterns for acquisitions, business-unit and business-line expansion, and enterprise growth while minimizing technical debt.
Stay current on Marketing Cloud capabilities and identify opportunities for product and feature expansion to support business needs and use cases.