Salesforce Marketing Cloud (SFMC) Specialist

DS Technologies Inc•San Antonio, TX

134d•Hybrid

About The Position

DS Technologies Inc is looking for a Salesforce Marketing Cloud (SFMC) Specialist role for one of our premier clients. We are a company that provides innovative, transformative IT services and solutions. We are passionate about helping our clients achieve their goals and exceed their expectations. We strive to provide the best possible experience for our clients and employees. We are committed to continuous improvement and innovation, and we are always looking for ways to improve our services and solutions. We believe in working collaboratively with our clients and employees to achieve success.

Requirements

Strong hands-on experience with Salesforce Marketing Cloud: Email Studio, Journey Builder, Automation Studio, Content Builder, Subscriber Management
Audience segmentation and subscriber lifecycle management
Advanced SQL for complex audience validation queries
Campaign tracking, reporting, and performance analysis
Experience with documentation tools: Jira, Confluence, SharePoint
Familiarity with Marketing Resource Management tools (e.g., Adobe Workfront)
Bachelor’s degree in Marketing, Information Systems, Business, or related field (or equivalent experience)
3+ years of hands-on Salesforce Marketing Cloud campaign execution experience

Nice To Haves

Experience with email QA/rendering tools (e.g., Litmus or Email Preview tools)
Knowledge of data privacy regulations including CAN-SPAM, GDPR, and CCPA
Experience with structured content editing and publishing workflows
Strong analytical mindset with attention to detail and governance standards
Experience working in regulated or financial services environments preferred.

Responsibilities

Execute marketing campaigns with 100% accuracy, validating audience requirements, targeting rules, segmentation logic, and personalization elements prior to deployment.
Configure and deploy campaigns using Email Studio, Journey Builder, and Automation Studio.
Utilize Marketing Cloud Viewer permissions to review workflows, segmentation, subscriber profiles, and delivery outcomes.
Support QA/UAT cycles to validate content, dynamic rules, links, send classifications, and tracking parameters.
Monitor delivery performance, unsubscribe rates, bounce trends, and subscriber health metrics.
Provide daily/weekly campaign status reports, issue logs, and operational updates to stakeholders.
Serve as Channel Manager for Email, SMS, and Push channels.
Ensure compliance with sender profiles, IP/domain warming best practices, and governance policies.
Manage send schedules, throttling requirements, execution sequencing, and delivery windows.
Coordinate business approvals and confirm readiness prior to campaign launch.
Build, edit, and publish email templates, reusable content blocks, and dynamic content in Content Builder.
Ensure compliance with brand standards, accessibility guidelines, and regulatory requirements (CAN-SPAM, internal disclaimers).
Maintain content governance including tagging, metadata, naming conventions, and version control.
Validate final audience counts by reconciling SFMC data with CRM, Data 360, or upstream sources.
Review segmentation logic, exclusion criteria, subscriber preferences, and consent flags.
Identify and escalate data discrepancies impacting campaign accuracy.
Maintain campaign documentation including requirements, workflow diagrams, UAT results, and approvals in systems such as Aprimo, Confluence, and SharePoint.
Ensure compliance with privacy, InfoSec, and opt-in/opt-out regulations.
Support analytics and reporting requests using SFMC dashboards and tracking tools.
Collaborate with Marketing Managers, Content Teams, CRM, Legal, and Release Management to ensure alignment on timelines and execution.
Assist with onboarding and training users on SFMC Viewer, Content Editor, and Channel Management capabilities.