About The Position

The Salesforce Marketing Cloud (SFMC) Administrator & Solutions Engineer owns the health of AEG Presents' marketing automation platform and designs and builds the technical solutions that power it. The role combines platform administration—including governance, data hygiene, and deliverability—with hands-on engineering using AMPscript, SQL, and APIs. It translates business requirements from Personalization, CRM, and Marketing stakeholders into scalable, well-documented SFMC solutions. The position acts as a trusted advisor on using SFMC within the broader marketing technology ecosystem to drive fan engagement, identify revenue opportunities, and deliver personalized experiences. It supports SFMC projects, campaign and integration testing, and the platform's connections with Salesforce Sales/Service Cloud and other marketing technology systems.

Requirements

  • BA/BS degree in Marketing, Information Systems, Computer Science, or equivalent practical experience.
  • 2–4 years of hands-on experience administering Salesforce Marketing Cloud, including Data Extensions, Automation Studio, Journey Builder, and Contact Builder.
  • Experience with SFMC REST/SOAP APIs and SFTP-based data integrations.
  • Deep understanding of Salesforce Marketing Cloud capabilities, including Journey Builder, Automation Studio, and Contact Builder.
  • Proficiency in AMPscript and SQL, with working familiarity with Server-Side JavaScript (SSJS).
  • Understanding of email deliverability best practices and data privacy regulations, including CAN-SPAM, CASL, and GDPR.
  • Strong analytical and troubleshooting skills, with the ability to work across technical and non-technical teams.

Nice To Haves

  • Experience integrating SFMC with Salesforce Sales/Service Cloud.
  • Familiarity with live entertainment, ticketing, or hospitality marketing.
  • Experience with GA4 or attribution/personalization platforms.
  • Working knowledge of HTML/CSS for responsive email templates.
  • Salesforce Administration Certification.
  • Salesforce Marketing Cloud Email Specialist certification. Certification may be obtained within the first 6 months of employment if not already held.

Responsibilities

  • Administer SFMC, including user access, business unit configuration, and security settings.
  • Design and build SFMC solutions using AMPscript, SSJS, SQL, and APIs to meet stakeholder requirements.
  • Monitor platform health, email deliverability, and compliance with CAN-SPAM, CASL, and GDPR.
  • Maintain and audit Data Extensions, Automations, and Journeys for accuracy, performance, and data hygiene.
  • Build and maintain REST/SOAP API and SFTP integrations connecting SFMC to Salesforce Sales/Service Cloud and other marketing technology systems.
  • Troubleshoot technical issues across journeys, automations, and data flows.
  • Document processes and configurations.
  • Serve as a technical point of contact for SFMC projects and support QA and testing for campaigns, features, and integrations.

Benefits

  • Medical, dental, and vision insurance.
  • Paid holidays, vacation, and sick time.
  • Company-paid basic life insurance and voluntary life insurance.
  • Parental leave.
  • 401(k) plan with a current employer match of 3%.
  • Flexible spending and health savings account options.
  • Wellness offerings.
  • Eligibility for a bonus under current bonus plan requirements.
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