Salesforce Marketing Cloud Engineer - Financial Services

Accenture•Los Angeles, MS

About The Position

Accenture is hiring a senior Marketing Cloud Engineer for its Financial Services Salesforce Business Group. The role builds and optimizes customer engagement solutions that connect data, marketing, and technology to deliver personalized experiences for banking, capital markets, insurance, payments, and wealth management clients. The engineer uses Salesforce Marketing Cloud, Data Cloud, CRM platforms, customer data platforms, integrations, and automation to create scalable, data-driven marketing capabilities. The position involves configuring customer journeys, developing campaigns and automations, integrating data sources, troubleshooting production issues, and collaborating with marketers, architects, developers, and business stakeholders. It also supports modernization of customer engagement through AI, automation, and digital experiences, while addressing personalization, regulatory requirements, and business outcomes.

Requirements

At least 8 years of MarTech, CRM, or digital experience architecture experience.
At least 5 years of experience with Salesforce Marketing Cloud leading technical delivery in a consulting or agency environment.
At least 3 years of experience designing and governing Customer Data Platform solutions, including identity resolution, unified customer profiles, and real-time activation.
Bachelor’s degree in Computer Science or Engineering, or equivalent work experience (minimum 12 years).
For candidates with an Associate’s degree, at least 6 years of work experience is required.

Nice To Haves

Experience with Salesforce Financial Services Cloud or equivalent Financial Services CRM platforms and their use cases.
Demonstrated ability to influence senior client stakeholders and lead architecture decisions in complex, multi-workstream programs.
Architecture experience with Agentforce Voice, contact center AI, or conversational AI platforms in Financial Services contexts.
Salesforce Certified Data Cloud Consultant, Agentforce Specialist, or AI Associate certification.
Strong foundation in data architecture, including modeling, integration patterns, API design, and cloud platforms such as AWS, GCP, or Azure.
Experience managing technical delivery across distributed onshore/offshore teams.

Responsibilities

Build and configure Salesforce Marketing Cloud solutions for customer acquisition, engagement, retention, and servicing journeys for Financial Services clients.
Design, develop, and optimize multichannel campaigns, customer journeys, automations, and personalized communications using Marketing Cloud capabilities.
Implement integrations between Marketing Cloud, Data Cloud, CRM platforms, and external systems to support customer 360 and personalized experiences.
Develop audience segmentation, identity resolution, tracking, and personalization capabilities to improve customer engagement and business outcomes.
Support Marketing Cloud administration, automation, performance tuning, release management, and continuous improvement initiatives.
Use Data Cloud, Agentforce, Generative AI, and emerging Salesforce capabilities to enhance marketing effectiveness and accelerate value realization.
Configure journeys, build automations, integrate data sources, and troubleshoot production issues.
Collaborate with marketers, architects, developers, and business stakeholders.