Salesforce CRM Strategy & Enablement Manager

Conduent • Remote, NJ

6d • $97,000 - $127,000 • Remote

About The Position

Conduent is seeking a business-focused Salesforce professional to lead CRM strategy, governance, adoption, and continuous improvement across its commercial organization. The role partners with Sales Leadership, Client Partners, Marketing, Deal Desk, Revenue Operations, Commercial Performance & Technology, and other technology teams to ensure Salesforce supports profitable growth, operational excellence, and an effective commercial experience.

The position is responsible for shaping Salesforce strategy and governance, improving platform adoption and usability, and managing the roadmap and enhancement backlog in partnership with business and technology stakeholders. It translates business objectives into requirements and scalable solutions, supports implementation and adoption, and identifies opportunities to apply Salesforce capabilities, automation, AI, and connected technologies to improve commercial outcomes.

The role also advances standardized commercial processes, supports pipeline management, forecasting, territory planning, reporting, and data quality, and develops enablement, communications, and training. Success is measured by adoption, governance effectiveness, improved processes and usability, stronger business-technology alignment, enhancement delivery, and increased business value from Salesforce and related technologies.

The position may be remote. Candidates living within 50 miles of the Florham Park, New Jersey; Atlanta, Georgia; or Fort Lauderdale, Florida offices are expected to work a hybrid schedule.

Requirements

• Bachelor's degree in Business, Marketing, Information Systems, Analytics, Finance, Technology, or a related discipline preferred.
• At least 5 years of relevant experience in Salesforce CRM, Sales Operations, Revenue Operations, Commercial Operations, Business Analysis, Process Improvement, or a related discipline.
• Demonstrated experience as a Salesforce CRM business partner, product owner, business analyst, consultant, or subject matter expert supporting enterprise sales organizations.
• Experience partnering with executive leaders, sales teams, marketing organizations, and technology teams on CRM strategy and transformation initiatives.
• Experience gathering requirements, facilitating workshops, documenting business processes, and translating business needs into technology solutions.
• Experience managing or supporting CRM roadmaps, enhancement portfolios, and stakeholder prioritization processes.
• Experience leading CRM adoption, change management, training, communications, and organizational readiness efforts.
• Demonstrated success improving CRM utilization, reporting effectiveness, process compliance, data quality, and commercial performance.
• Experience working in complex, matrixed organizations and influencing decisions across multiple stakeholder groups.
• Strong understanding of pipeline management, forecasting methodologies, account planning, lead management, opportunity management, and commercial performance measurement.
• Experience supporting enterprise-scale Salesforce environments and commercial technology ecosystems.
• Strong understanding of Salesforce platform capabilities, workflows, reporting, dashboards, automation, governance, security models, and user experience best practices.
• Knowledge of Salesforce Sales Cloud and associated commercial business processes.
• Ability to evaluate business requirements and recommend scalable Salesforce solutions.
• Familiarity with Salesforce integrations, APIs, middleware solutions, and connected applications.
• Strong understanding of Sales Operations, Revenue Operations, CRM governance, commercial process optimization, pipeline management, forecasting, territory planning, data governance, business process design, process standardization, sales technology ecosystems, and commercial reporting and analytics.
• Strong analytical and problem-solving capabilities.
• Experience using dashboards, reporting frameworks, KPIs, and operational performance metrics to drive decisions.
• Strong communication, facilitation, collaboration, and stakeholder management skills.

Nice To Haves

• Salesforce Administrator, Advanced Administrator, Business Analyst, AI Associate, Sales Cloud Consultant, or other relevant Salesforce certification.
• Experience supporting enterprise CRM governance and transformation initiatives.
• Experience managing Salesforce adoption programs within large sales organizations.
• Knowledge of commercial technology ecosystems, including Salesforce, Power BI, ZoomInfo, LinkedIn Sales Navigator, D&B Hoovers, CPQ platforms, and sales enablement solutions.
• Familiarity with AI-enabled sales technologies, automation capabilities, and digital enablement platforms.
• Experience supporting go-to-market transformations, commercial operating model redesigns, and organizational change initiatives.
• Advanced Microsoft Excel skills.
• Experience with Power BI or similar business intelligence platforms.

Responsibilities

• Serve as a lead Salesforce business partner and trusted advisor to Sales, Client Partners, Marketing, Demand Generation, and Commercial Operations.
• Define and execute Salesforce strategy, governance frameworks, and adoption roadmaps aligned with commercial objectives.
• Lead CRM adoption, usability improvements, governance practices, and continuous improvement initiatives.
• Evaluate Salesforce utilization and recommend best practices to improve pipeline visibility, customer engagement, forecasting, opportunity management, and commercial productivity.
• Establish and support governance processes for enhancement requests, prioritization, change control, and business approvals.
• Identify opportunities to use Salesforce innovation, automation, AI capabilities, and emerging technologies to improve business outcomes.
• Monitor adoption, utilization, and business-value metrics and implement improvement initiatives.
• Establish CRM standards, business rules, process documentation, and adoption strategies that support consistent execution.
• Support development, maintenance, and prioritization of the Salesforce product roadmap with business and technology stakeholders.
• Manage the enhancement backlog and facilitate prioritization based on business value, strategic priorities, and user needs.
• Facilitate discovery sessions to understand business objectives, challenges, and opportunities.
• Translate business needs into functional requirements, process maps, user stories, business cases, and solution specifications.
• Act as a liaison among business teams, Salesforce account teams, implementation partners, and technology organizations.
• Partner with Salesforce administrators and technical teams on solution design, development, testing, deployment, and adoption.
• Evaluate Salesforce capabilities, integrations, automation opportunities, and connected technologies that improve commercial effectiveness and scalability.
• Lead initiatives that improve sales effectiveness, commercial execution, customer engagement processes, and operational excellence.
• Standardize CRM-related business processes, account planning methodologies, lead management practices, opportunity workflows, and data standards.
• Identify process gaps, inefficiencies, and user challenges and recommend scalable solutions.
• Partner with Sales Leadership, Deal Desk, Revenue Operations, and Marketing to improve commercial workflows and technology-enabled execution.
• Support pipeline management, forecasting, territory planning, and reporting through Salesforce governance and optimization.
• Develop and implement adoption strategies, enablement programs, communications, and training initiatives.
• Establish success metrics and performance indicators to measure CRM adoption, effectiveness, and business impact.
• Build trusted relationships across Sales, Client Partner, Marketing, Finance, Revenue Operations, Deal Desk, and Technology organizations.
• Support commercial transformation initiatives and help Salesforce capabilities evolve with changing business needs.
• Build productive partnerships with Salesforce representatives and strategic technology vendors.
• Collaborate across organizational boundaries to align business priorities with platform capabilities and delivery roadmaps.
• Build alignment and influence decisions through collaboration, credibility, and trusted relationships.
• Promote accountability, innovation, continuous improvement, and customer focus.

Benefits

• Health and welfare benefits effective from day one.
• Retirement savings plan.
• Employee discounts on merchandise, services, travel, and more.
• Career growth opportunities within a global company.
• Paid training and access to learning platforms.
• Paid time off.
• Health insurance coverage, voluntary dental and vision programs, life and disability insurance, retirement savings plan, paid holidays, and paid time off or vacation and/or sick time.
• May be eligible for a bonus or incentive based on business need.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager