Sr. Manager, Salesforce CRM Analytics

Suntory Global Spirits•Chicago, IL
•$148,000 - $160,000

About The Position

The Senior Manager of Analytics Solutions Deployment leads the architecture, design, and evolution of Salesforce CRM Analytics (CRMA) and Data 360 for the Americas Commercial organization. The role translates business priorities, sales processes, KPIs, and decision-making requirements into scalable analytics solutions, governed data models, and intuitive dashboard experiences that improve sales execution and commercial decision-making. A key focus is expanding CRMA capabilities for visit execution, account performance, and sales KPIs using Salesforce Retail Automation (SRA) on Consumer Goods Cloud. The position owns the end-to-end CRMA and Data 360 architecture for the US Commercial organization, including data ingestion, harmonization, integration, governance, security, and delivery of Salesforce, enterprise, and external data. It works closely with commercial teams, product owners, Salesforce architects, data engineers, and implementation partners to build a trusted analytics platform that users adopt to make better and faster decisions. The role also embeds analytics into SRA workflows, supports deployment waves, maintains the analytics roadmap, and improves platform performance and delivery practices. It guides developers, analysts, and partners, coordinates across global and regional teams, and builds internal CRMA and Data 360 expertise through documentation and knowledge sharing.

Requirements

  • Strong experience designing and delivering Salesforce CRMA solutions in complex enterprise environments, including datasets, recipes, dataflows, dashboards, bindings, security models, integrations, and advanced analytics design.
  • Demonstrated experience translating business processes, KPIs, and reporting needs into scalable data models and analytics solutions.
  • Experience with Salesforce Data 360, including data ingestion, data modeling, harmonization, and integration with Salesforce applications.
  • Strong understanding of Salesforce platform architecture and integration patterns.
  • Experience integrating Salesforce analytics solutions with enterprise data platforms, data warehouses, cloud data platforms, and external data sources.
  • Ability to work effectively with business stakeholders, cross-functional technology teams, and implementation partners.
  • Strong communication skills, including the ability to explain complex architecture concepts to technical and nontechnical audiences.
  • Fluency in written and spoken English.

Nice To Haves

  • Experience in a commercial, retail, sales, CPG, or related business environment.
  • Salesforce CRMA or Data 360 certification, or equivalent practical expertise.
  • Experience with Consumer Goods Cloud or SRA environments.

Responsibilities

  • Own end-to-end CRMA architecture, including datasets, data models, recipes, dataflows, dashboards, security models, and integrations.
  • Design intuitive, mobile-ready dashboards that support field sales workflows, visit execution, account interactions, and commercial activities.
  • Deliver analytics for account performance, distribution, depletions, sales execution, and other commercial KPIs.
  • Establish reusable standards for data models, dashboards, and visualizations to support consistency, performance, and maintainability.
  • Translate business requirements and KPI definitions into scalable datasets, calculated measures, and analytics solutions.
  • Own Data 360 architecture within the SRA analytics ecosystem.
  • Define how Salesforce, enterprise, and external data is ingested and transformed, including refresh schedules and integration dependencies.
  • Design harmonized data models for accounts, products, users, activities, and sales performance.
  • Integrate Data 360 with CRMA and enterprise data platforms using direct integration or zero-copy data federation as appropriate.
  • Partner with enterprise data engineering and architecture teams to ensure solutions are scalable, secure, reliable, and ready for future commercial use cases.
  • Establish standards for dataset design, naming conventions, dimensional models, calculated metrics, and reusable analytics components.
  • Partner with commercial stakeholders and data owners to define data quality expectations and ownership.
  • Maintain documentation and traceability between source systems, Data 360, CRMA datasets, and dashboards.
  • Apply governance standards for data access, security, retention, and appropriate use of commercial information.
  • Embed relevant analytics within SRA workflows so commercial users can act on insights at the point of decision.
  • Support SRA deployment waves by defining analytics requirements, confirming solution design, and ensuring data readiness.
  • Simplify field reporting and shift users from retrospective reporting toward actionable and predictive analytics.
  • Maintain the CRMA and Data 360 roadmap and evaluate new Salesforce capabilities against the commercial analytics roadmap.
  • Improve platform performance, development practices, release processes, and lifecycle management across development, testing, and production environments.
  • Act as the primary technical liaison between commercial stakeholders, product owners, Salesforce teams, data engineering, and implementation partners.
  • Lead design discussions that translate commercial needs into clear architecture and delivery requirements.
  • Guide CRMA developers, analysts, and implementation partners while coordinating contributions across global and regional teams.
  • Support backlog prioritization by assessing complexity, dependencies, scalability, and technical risk.
  • Communicate architecture decisions and build internal Salesforce CRMA and Data 360 expertise through documentation and knowledge sharing.

Benefits

  • Annual bonus
  • 401K match
  • Profit sharing
  • Medical benefits
  • Wellness benefits
  • Relocation, immigration, and/or tax compliance assistance may be offered to successful candidates depending on role requirements and company guidelines.
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