Sales Specialist

Lucid Motors•Natick, MA

About The Position

As a Sales Specialist in a Lucid Studio, you will guide customers through their Lucid journey and serve as their main point of contact from sales and transaction facilitation through successful vehicle delivery. You will provide a seamless, personalized customer experience, use your product knowledge to offer tailored solutions, and work toward sales goals in a retail setting. The role offers a guaranteed hourly wage plus uncapped commission. You will manage customer relationships and sales pipelines, conduct test drives, and coordinate ordering, financing or leasing, documentation, registration, payments, and delivery readiness. You will stay in regular contact with customers while they await delivery and collaborate with Lucid Financial Service and Delivery teams as needed. You may also assist with daily Studio operations and travel for events.

Requirements

  • At least 2 years of relevant professional sales experience in a commission-based environment, including building and managing a customer pipeline.
  • Availability to work flexible hours, including weekends, evenings, and holidays, in a retail environment.
  • Experience using Microsoft Office, CRM tools, and retail business systems; Salesforce experience is preferred.
  • A proven track record of achieving individual sales goals.
  • Strong communication skills, including active listening and clear verbal and written communication.
  • Ability to learn new skills and knowledge quickly, adapt, and commit to continuous personal and technical learning.
  • Perseverance, resilience, and the ability to prioritize long-term goals while overcoming challenges.
  • Understanding of automotive market dynamics, financial principles, and industry trends.
  • A proactive, action-oriented approach and ability to work with urgency and efficiency.
  • Strong time management, organization, prioritization, and multitasking skills.
  • Strong interpersonal skills and ability to build productive relationships with customers and peers.
  • Ability to coordinate and facilitate customer test drives.
  • Ability to travel as needed for events.
  • Proficiency in English.
  • High school diploma or GED required.
  • Physical ability to stand for extended periods and perform tasks such as twisting, bending, squatting, and reaching, with or without reasonable accommodation.
  • Valid driver’s license with no suspensions within the past year. Drivers under 21 must have held a driver’s license for at least 3 years and successfully complete Lucid training upon hire.
  • Ability to obtain appropriate state DMV licensing, where applicable.

Nice To Haves

  • Retail automotive sales and desking experience.
  • Curiosity and passion for electric vehicles and the premium vehicle market.
  • Bachelor’s degree or equivalent work experience.
  • Knowledge of a secondary language.

Responsibilities

  • Assess customers’ needs through personalized interactions and insightful questions, and recommend suitable Lucid products.
  • Develop and maintain in-depth knowledge of Lucid products and the competitive landscape, including competitor models, pricing, and packages.
  • Build customer relationships and foster brand loyalty.
  • Use Salesforce or other CRM tools to track customer interactions and maintain consistent engagement.
  • Build and manage a sales pipeline using disciplined practices.
  • Meet and exceed individual performance targets while delivering exceptional customer experiences.
  • Conduct test drives and explain vehicle selling points to provide an exceptional driving experience.
  • Manage the order-to-delivery process, including supporting financing and leasing applications and monitoring application status, submitted documents, and vehicle readiness.
  • Guide customers through the vehicle ordering and purchasing process, obtain required documentation, and advise on financial products.
  • Handle vehicle registration and facilitate payments due at signing.
  • Coordinate customer support with Lucid Financial Service and Delivery teams as needed.
  • Maintain regular communication with customers while they await a scheduled delivery date.
  • Assist with daily Studio operations as needed.
  • Travel as needed for events.

Benefits

  • Medical, dental, and vision insurance.
  • Life and disability coverage.
  • Paid time off; hourly, non-exempt employees accrue up to 120 hours and salaried, exempt employees accrue up to 160 hours.
  • Paid holidays and paid sick leave.
  • 401(k) retirement plan.
  • Eligible employees may participate in Lucid’s equity program and/or a discretionary annual cash incentive program.
  • Guaranteed base pay of $23 per hour plus uncapped commission, with biweekly commission payouts.
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