Sales Representative - Los Angeles

PFG | Performance Good Group

About The Position

Performance Foodservice is seeking an outside Sales Representative to develop independent account business in the Los Angeles area. The role focuses on acquiring new customers, growing existing accounts, and building and maintaining an individual book of business while developing end-to-end customer relationships. The representative promotes and sells company-branded products and works toward sales, profitability, and brand objectives. The position offers a training salary followed by uncapped commissions, monthly and annual bonus incentives, and recognition awards. The representative analyzes the territory and customer needs, presents and samples products, establishes pricing and new customer accounts, and coordinates with internal teams on credit authorization, order-taking, and deliveries. The role also supports customer satisfaction, account penetration, credit-term compliance, and competitive pricing. The position is part of a collaborative team that serves independent restaurants and other foodservice customers.

Requirements

High school diploma or equivalent.
6–12 months of B2B sales, route sales, or restaurant management experience.

Nice To Haves

Bachelor’s degree in Business Management, Sales, or a related area.
Two or more years of experience as a chef, sous chef, or restaurant general manager.
Two or more years of experience in a foodservice-related B2B outside sales role.

Responsibilities

Develop independent account business, emphasizing profitability through new sales and account penetration.
Promote and sell company-branded products and meet brand sales objectives.
Analyze the sales territory and individual customers to generate additional business.
Sample products with existing and prospective customers; plan sales strategy, time and territory management, customer approaches, and sales presentations.
Grow sales and profit margins to meet established goals.
Set up new customer accounts, determine pricing, coordinate initial credit authorization and operational arrangements, and follow up on delivery and product satisfaction.
Provide excellent customer service and coordinate with center personnel to prevent and resolve customer problems.
Make deliveries in emergency situations when necessary.
Expand business with existing customers through product penetration to improve account profitability.
Monitor customer accounts for compliance with credit terms and follow up on accounts receivable problems.
Monitor pricing trends in the territory, particularly for market-driven and commodity products, to maintain competitive pricing.
Perform other related duties as assigned.