Sales Representative

Beer Capitol Distributing LLC•Sussex, WI

8d•$47,000 - $50,000

About The Position

Frank Beverage Group is a family-owned and operated beer, wine, and spirits distributor. Beer Capitol in Sussex, Wisconsin, is hiring an Off-Premise Sales Representative to establish and maintain professional sales relationships and sell and merchandise company products and programs to accounts in an assigned territory. The representative works with their manager through a pre-plan process to achieve individual and company sales objectives. The role includes making scheduled sales calls, developing customer and supplier relationships, expanding product distribution, managing orders and account information using eoStar, supporting customers’ inventory needs, and meeting sales and distribution goals. The representative also monitors pricing and competitive activity, communicates product and promotion information, and participates in sales meetings, trainings, events, and supplier work-withs. Off-premise responsibilities include merchandising and stocking products, building displays, maintaining point-of-sale materials, rotating date-sensitive products, assisting with store resets, and mentoring new merchandisers. The position requires occasional work outside regular business hours and may require evenings, weekends, and holidays.

Requirements

Ability to communicate effectively verbally and in writing.
Goal-oriented, focused, and assertive approach.
Ability to persuade and influence others.
Basic math skills, including calculating pricing and promotions to determine cost of goods.
Informal presentation skills.
Intermediate computer skills, including MS Office.
Attention to detail.
Demonstrated perseverance and adaptability.
Strong time and project management skills.
Ability to assist a variety of internal customer groups, work with different personality types, and handle challenging internal and external customers.
Good organizational skills and ability to prioritize a varied workload.
Ability to follow oral and written instructions.
Proven customer service skills and ability to develop and grow strong customer relationships.
Knowledge of required sales-call steps, identified as PROFIT.
Intermediate knowledge of the product portfolio and promotions.
Knowledge of supplier quality assurance standards.
Basic eoStar knowledge, including conducting inventory, navigating pricing and deal structures, and submitting orders.
Knowledge of supplier marketing guidelines and appropriate use of brands in displays and partnerships.
Familiarity with key state and federal regulations governing alcohol distribution, including legal drinking age, licensing, use of free goods, and outdated product replacement.
High school diploma or equivalent (G.E.D.) required.
At least one year of previous sales experience required.
A valid driver's license, reliable transportation, and proof of insurance required.
Ability to acquire and maintain the necessary liquor salesperson permit.
Must be at least 18 years of age.
Ability to safely operate industry tools, including a pallet jack, power tools, box cutter, and customer-specific equipment.
Ability to lift, carry, push, and pull up to 40 pounds regularly and, for beer sales, up to 160 pounds occasionally.
Ability to crouch, reach, and grasp.
Ability to sit in a car for extended periods.

Nice To Haves

Bachelor’s degree in a related field.
Experience in distribution, hospitality, supplier, or beverage industries.
Live within or in close proximity to the assigned territory.
At least one year of experience working in the assigned market.

Responsibilities

Make regularly scheduled sales calls to designated accounts and participate in community and customer events and trainings outside regular business hours.
Secure and expand product distribution within the assigned account base.
Enter and transmit orders, complete surveys and point-of-sale orders, and manage route goals using eoStar.
Monitor customer credit status and collect outstanding invoices.
Monitor and assist customers with inventory management, including product availability, placement, rotation, seasonal changes, promotions, and sales trends.
Introduce and sell new brands and packages.
Conduct and track supplier surveys.
Place and deliver hot-shot orders to customer premises.
Maintain intermediate knowledge of the product portfolio and promotions.
Participate in sales meetings and on-site trainings.
Communicate respectfully with team members, intracompany departments, merchandisers, delivery drivers, and suppliers.
Develop and maintain positive relationships with on- and/or off-premise accounts and proactively establish customer contact.
Meet and exceed assigned monthly sales priorities and distribution objectives.
Manage day-to-day activities and priorities based on pre-plans and route sales objectives.
Track weekly progress toward plans and goals, and meet regularly with the manager to review accomplishments and upcoming plans.
Submit required pre-plans and reports within specified timeframes.
Pre-sell special items when directed.
Educate customers about products, brands, styles, and industry trends.
Communicate and maintain pricing and programming information.
Monitor competitive pricing and activities, and escalate information that could put the company at a competitive disadvantage.
Plan and conduct supplier work-withs in defined customer accounts.
Execute transactional programming.
Merchandise and stock products at each off-premise account.
Suggest, place, and use point-of-sale materials and build displays in accordance with company and supplier guidelines.
Maintain knowledge of supplier marketing standards and appropriate use of branding, logos, and sponsorships.
Maintain point-of-sale materials and coupons in the vehicle and apply rebates and coupons to packages and displays.
Take inventory, reorganize back stock, refill cold boxes, shelves, and displays, and dust products as needed.
Follow quality assurance standards, monitor product codes, and rotate date-sensitive products.
Help retail customers locate beer, wine, or spirits with assistance from store personnel.
Work with category management on resets, contribute to reset design, and develop intermediate category-management knowledge.
Mentor and assist in training new merchandisers.