Sales Representative- Bilingual English/Spanish

Ziegler Caterpillar•Minneapolis, MN

3d•$74,200 - $111,300

About The Position

Ziegler CAT is seeking a driven, customer-focused Branch Sales Representative to support branch and area growth by identifying new customer opportunities, generating leads, and converting prospects into Building Construction Products (BCP) equipment sales. The role focuses on outbound prospecting, customer acquisition, and collaboration with the marketing team to increase demand, drive transactions, and expand the dealership’s presence in the small- to mid-sized construction equipment market. Bilingual English/Spanish skills are strongly preferred. The position includes local territory travel of up to 10%. Work may take place indoors and/or outdoors, with noise levels that may be moderate at times. The role involves standing, sitting, walking, using hands, talking, and hearing. Ziegler Inc. will reasonably accommodate known disabilities of qualified individuals.

Requirements

High school diploma or GED.
1–3 years of sales experience, preferably in equipment or another customer-facing sales environment.
Mechanical or equipment aptitude and the ability to understand construction machine applications and customer value.
Strong communication and interpersonal skills.
Experience using CRM systems and digital marketing tools for activity tracking, lead management, and pipeline development.
Self-starter with a hunter mentality and a passion for driving growth.
Must have and maintain a clean driving record for off-site visits.

Nice To Haves

Bachelor’s degree with a concentration in business or a related field.
Bilingual English/Spanish skills.

Responsibilities

Identify and pursue new customer opportunities through outbound calls, local outreach, and community events.
Handle inbound branch walk-in and sales calls.
Collaborate with the marketing team on targeted lead-generation campaigns aligned with branch goals.
Respond to leads within company-defined response times.
Meet consistent weekly call activity quotas in accordance with the productivity matrix.
Validate and contact assigned accounts, maintain accurate contact data, and develop self-generated leads.
Represent the dealership at fairs, parades, customer events, and local shows to build brand awareness and capture leads.
Uncover customer needs and match them with appropriate BCP solutions.
Schedule and conduct product demonstrations, prepare and present quotes, and perform off-site trade-in inspections.
Convert leads into new BCP sales through consultative selling, persistent follow-up, and relationship-building.
Partner with outside sales representatives, service teams, and technical coordinators to provide a seamless customer experience.
Maintain accurate CRM records and provide marketing with feedback on lead quality and campaign performance.
Update equipment pricing sheets and assist with new machine display selection, layout, and movement.
Assist with local retail efforts when the branch retail champion is unavailable.
Support Parts and Rental customers during peak times.

Benefits

Health insurance
Dental insurance
Vision insurance
Life insurance
15 days of PTO in the first year, with accrual starting on day one
9 paid holidays
401(k) plan with company contribution and match
Health Savings Account (HSA), with Ziegler contributing up to $1,000 tax-free each year
Short-term and long-term disability insurance
Flexible Spending Account (FSA)
Employee Assistance Program (EAP)
Paid parental leave
Funeral leave
Fitness membership discount
Education assistance
Ongoing professional development and training