Sales Representative

Beer Capitol Distributing•Sussex, WI

About The Position

Frank Beverage Group, a family-owned beer, wine, and spirits distributor, is hiring an Off-Premise Sales Representative for Beer Capitol in Sussex, Wisconsin. The Sales Representative establishes and maintains professional relationships with accounts in an assigned territory and sells and merchandises company products and programs. The role works with a manager through a pre-plan process to achieve individual and company sales objectives. The position includes scheduled account visits, order entry, product and inventory management, customer education, sales planning, supplier coordination, and maintaining customer relationships. Off-premise duties include merchandising and stocking products, maintaining displays and product rotation, assisting with category resets, and helping train new merchandisers. The role may require work outside regular business hours, including evenings, weekends, and holidays as necessary.

Requirements

High school diploma or equivalent (GED).
At least one year of previous sales experience.
Ability to communicate effectively verbally and in writing.
Goal-oriented, focused, and assertive approach, with the ability to persuade and influence others.
Basic math skills, including calculating pricing and promotions to generate cost of goods.
Informal presentation skills.
Intermediate computer skills, including MS Office.
Attention to detail, perseverance, and adaptability.
Strong time and project management skills, organization, and ability to prioritize a varied workload.
Ability to assist a variety of internal customer groups, work with different personality types and challenging customers, and follow oral and written instructions.
Customer service skills and ability to develop and grow strong customer relationships.
Knowledge of the required steps of a sales call (PROFIT).
Knowledge of supplier quality assurance standards and supplier marketing guidelines, including appropriate use of brands in displays and partnerships.
Basic eoStar knowledge, including conducting inventory, navigating pricing and deal structures, and submitting orders.
Familiarity with key state and federal regulations governing alcohol distribution services, including legal drinking age, licensing, use of free goods, and outdated product replacement.
A valid driver's license, reliable transportation, and proof of insurance.
Ability to acquire and maintain the necessary liquor salesperson permit.
Must be at least 18 years old.
Ability to safely operate industry tools, including a pallet jack, power tools, box cutter, and customer-specific equipment.
Ability to lift, carry, push, and pull up to 40 pounds regularly and up to 160 pounds occasionally for beer sales.
Ability to crouch, reach, and grasp, and to sit in a car for extended periods.

Nice To Haves

Bachelor's degree in a related field.
Experience in distribution, hospitality, supplier, or beverage industry.
Residence within or close proximity to the assigned territory.
Knowledge of the assigned market and at least one year of experience working in it.

Responsibilities

Make regularly scheduled sales calls to designated accounts and participate in community and customer events and trainings outside regular business hours.
Secure and expand distribution within the assigned account base.
Use eoStar to input and transmit orders, complete surveys and POS orders, and manage route goals.
Monitor customer credit status and collect money on outstanding invoices.
Monitor and assist customers with inventory management, including product availability, new product placement, stock rotation, seasonal changes, promotions, and sales trends.
Introduce and sell new brands and packages.
Conduct and track supplier surveys.
Place and deliver hot shot orders to customer premises.
Maintain intermediate knowledge of the product portfolio and promotions.
Participate actively in sales meetings and on-site trainings.
Communicate respectfully with team members, internal departments, delivery drivers, merchandisers, and suppliers.
Develop and maintain positive relationships with on- and/or off-premise accounts and proactively establish contact with customers.
Meet and exceed monthly sales priorities and distribution objectives.
Manage daily activities and priorities based on pre-plans and route sales objectives.
Track weekly progress against plans and goals, and meet regularly with the manager to review accomplishments and upcoming plans and goals.
Submit required pre-plans and reports within specified timeframes.
Pre-sell special items when directed.
Educate customers about products, brands, styles, and industry trends.
Communicate and maintain pricing and programming information.
Monitor competitive pricing and activities, identify potential competitive disadvantages, and escalate relevant information to the manager.
Plan and conduct supplier work-withs in defined customer accounts.
Execute transactional programming.
Merchandise and stock products at each off-premise account.
Suggest, use, and place point-of-sale materials and build displays that meet company and supplier guidelines; follow supplier marketing standards for branding, logos, and sponsorships.
Maintain current POS materials and coupons in the vehicle and apply rebates and coupons to packages and displays.
Take inventory, reorganize back stock, refill cold boxes, shelves, and displays, and dust products as needed.
Follow quality assurance standards, monitor product codes, and rotate date-sensitive products.
Help retail customers locate beer, wine, or spirits with assistance from store personnel.
Work with category management on resets, contribute to reset design, and develop intermediate category-management knowledge.
Mentor and assist in training new merchandisers.