Sales Programs, Sales Enablement

Sierra•San Francisco, CA

5d•$170,000 - $220,000

About The Position

Sierra is hiring for a sales enablement role focused on building and managing sales plays throughout their full lifecycle, from intake and prioritization through launch, adoption, measurement, and retirement. The role works cross-functionally with Product Marketing, Product, Sales Leadership, and Sales Engineering to select and sequence plays, develop supporting assets, and train sellers and sales engineers. It also establishes processes for evaluating requests and measuring play performance, and ensures plays can be adapted for regional teams, including the London office.

Requirements

At least 4 years of experience in sales enablement, sales programs, product marketing, or a related field at a B2B software company.
Experience building and launching sales plays or go-to-market programs for both sellers and technical teams.
Ability to say no and prioritize across competing requests from senior stakeholders.
Strong writing and facilitation skills.
Comfort working with data and being transparent about what can and cannot be attributed to enablement.

Nice To Haves

Experience in AI or enterprise software sales environments.
Experience with enablement and conversation-intelligence tools such as Highspot, Seismic, or Gong.
Prior experience as a seller or sales engineer.

Responsibilities

Own the end-to-end lifecycle of sales plays, including intake, design, build, launch, adoption, and retirement.
Work with Product Marketing, Product, Sales Leadership, and Sales Engineering to decide which plays to build and in what order.
Build play assets, including messaging, discovery guides, demo flows, competitive battlecards, objection handling, and customer proof points.
Train sellers and sales engineers on new plays through live sessions, asynchronous content, and practice.
Define how each play's success is measured, including usage, pipeline influence, and attributable win rate, and report on results.
Retire or update plays that are not working.
Create the intake and prioritization process for play requests.
Build plays so they can be adapted for regional teams, including the London office.

Benefits

Flexible, unlimited paid time off.
Medical, dental, and vision benefits for employees and their families.
Life insurance and disability benefits.
Retirement plan dependent on country of employment.
Parental leave.
Fertility and family-building benefits through Carrot.
Lunch, snacks, and coffee.
Discretionary benefit stipend.
Free alphorn lessons.
Eligible full-time employees can participate in Sierra's equity plans, subject to applicable plan terms and policies.