Sales Programs Associate Director

Wolters Kluwer•Chicago, IL

7h•Hybrid

About The Position

The Sales Programs Associate Director serves as a business partner for a Health segment and a trusted advisor to its sales leader and GM. The role develops and leads strategic sales programs that accelerate pipeline generation, improve sales productivity, and drive revenue growth. It partners with senior Sales Leaders and go-to-market stakeholders to identify business opportunities, define strategies, and execute initiatives with measurable commercial outcomes. The position oversees a portfolio of sales growth initiatives, establishes program governance, and drives adoption across regions, segments, or business units. It balances strategic planning with operational execution, ensuring programs align with organizational priorities and deliver business impact. The role also advises sales leadership on ways to improve seller effectiveness, customer engagement, and revenue growth. The position leads, mentors, and develops Sales Programs Managers, Analysts, and project teams. It establishes scalable program management practices and fosters collaboration, accountability, and professional development.

Requirements

Bachelor’s degree required.
At least 8 years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing, or Sales Enablement.
Proven experience designing and leading strategic sales programs that drive measurable pipeline and revenue growth.
Demonstrated ability to influence senior sales leaders and executive stakeholders.
Strong understanding of B2B sales processes, go-to-market strategy, and revenue generation.
Experience with Salesforce, Power BI, CRM analytics platforms, and sales technology ecosystems.

Responsibilities

Develop and execute sales program strategies to create pipeline, accelerate deal progression, and improve revenue performance.
Partner with senior Sales Leaders to identify business priorities, performance gaps, growth opportunities, and strategic initiatives.
Establish program objectives, success metrics, governance structures, communication plans, and operating rhythms.
Lead a portfolio of sales programs across regions, business units, products, or customer segments.
Translate strategic business goals into scalable sales plays and actionable field initiatives, aligned with broader commercial, revenue, and go-to-market strategies.
Analyze pipeline health, sales productivity, conversion trends, territory performance, and growth opportunities.
Develop initiatives focused on pipeline generation, account penetration, customer expansion, and opportunity acceleration.
Measure program performance against pipeline generated and influenced, opportunity progression, conversion, ACV, win rate, seller adoption, and productivity outcomes.
Assess business and pipeline health, conduct root-cause analysis of performance gaps, and partner with Sales Leadership on recovery strategies and growth priorities.
Serve as a trusted advisor to regional and senior sales leadership teams; participate in business reviews, forecasting discussions, and strategic planning.
Recommend sales motions, growth plays, account targeting strategies, and performance improvement initiatives.
Support annual and quarterly planning by identifying strategic pipeline-generation priorities.
Partner with Sales Strategy, Revenue Operations, Marketing, Business Development, Enablement, Product Marketing, Customer Success, and Finance to coordinate sales and marketing initiatives.
Lead cross-functional teams responsible for program development, implementation, and measurement, and promote alignment to improve commercial execution and customer outcomes.
Scale successful programs and best practices across the organization.
Establish governance frameworks and define stakeholder ownership, timelines, milestones, reporting requirements, and escalation processes.
Oversee program adoption, seller engagement, and change management activities.
Evaluate program effectiveness and identify opportunities to improve execution and business impact.
Promote continuous improvement, experimentation, innovation, and operational excellence.
Lead, mentor, coach, and develop Sales Programs Managers, Analysts, and project teams, providing strategic direction for high-quality execution.