Sales Planning Manager, Wet Dog – Mars Petcare

Mars • Franklin, TN

4d • Hybrid

About The Position

The Sales Planning Manager drives the growth, profitability, and multi-year strategy of an assigned brand by leading end-to-end business management and collaboration across marketing, customer management, and cross-functional teams. Working with Sales Planning Managers, Portfolio Growth teams, and field teams, the role maintains an enterprise-wide perspective for accountable brands. The position is based in Franklin, Tennessee, with regular in-office collaboration and occasional remote work.

Requirements

• Bachelor’s degree.
• At least 5 years of sales, category, analytics, or marketing experience within the CPG industry.
• Demonstrated ability to build collaborative partnerships with retail customers, account teams, and internal business stakeholders.
• Ability to understand complex data sources and use them to develop and influence strategy and execution.
• Strong analytical skills and ability to distill complex data into simple stories.

Responsibilities

• Connect customers and brands with the Field Sales Team, bringing Customer Development feedback to internal stakeholders.
• Partner with the assigned Brand Marketing team to identify and execute share-growth opportunities and strategy.
• Liaise with internal merchandising teams to develop in-store displays, field materials, and selling tools.
• Lead internal customer development planning processes for assigned brands, including providing updates to key stakeholders.
• Lead weekly, periodic, and deep-dive key customer meetings to address strategic and tactical account needs and deliver annual planning milestones.
• Customize category and brand toolkits to support category shopper dynamics and growth opportunities.
• Partner with marketing to develop compelling brand and new-item selling stories aligned with broader Petcare category and organizational objectives.
• Guide innovation and renovation projects from a sales perspective, including compiling AB/ER SOP and providing field perspective and feedback from charter gate through implementation.
• Attend and represent portfolio and brand presentations with strategic and developmental accounts.
• Co-develop strategic joint business plans with Brand Marketing and Account Teams.
• Represent Sales in Portfolio Growth Teams.

Benefits

• Industry-competitive salary and benefits package, including a company bonus.
• Learning and development support from day one, including access to Mars University.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager