Omni Activation Manager, Walmart – Mars Petcare

Mars•Bentonville, AR

5d•Hybrid

About The Position

The Omni Activation Manager is a growth-driving role for Mars Pet Nutrition at Walmart, based in Bentonville, Arkansas. The position develops and executes integrated omnichannel activation strategies for the Cat and Treats portfolio to grow brands, engage shoppers, increase digital penetration, and generate incremental sales. It connects digital and physical shopper experiences through retail media, paid search, display advertising, Walmart Cash, shopper marketing programs, in-store displays, and marketing events. The Manager works with Sales, Brand Marketing, Category, Finance, Walmart Connect, agency partners, and Walmart merchants to deliver activation plans aligned with customer, category, brand, and sales priorities. As the retail media and always-on optimization subject matter expert, the role leads performance optimization, test-and-learn initiatives, and continuous improvement, evaluating results through sales, shopper behavior, media metrics, category trends, and customer insights. The position owns planning, forecasting, budget tracking, accruals, and optimization for approximately $15 million in annual investment, and manages complex projects and stakeholder relationships. The role is based in Bentonville with regular in-office collaboration expected; occasional remote work is possible. Mars does not sponsor visas for this role, and it is not eligible for relocation benefits.

Requirements

Bachelor's degree.
3–5 years of experience across CPG sales, category management, shopper marketing, retail media, customer marketing, or a related commercial role.
Strong analytical and problem-solving skills, including the ability to connect multiple data sources to commercial recommendations.
Strong communication, influencing, and presentation skills.

Nice To Haves

CPG sales or category management experience.
Experience supporting Walmart or another large omnichannel retailer.
Experience with Walmart Connect or other retail media networks.
Experience managing cross-functional projects, agency partners, budgets, and competing priorities.
Demonstrated ability to evaluate business impact beyond individual media KPIs.

Responsibilities

Develop and execute annual omnichannel activation plans for the Cat and Treats portfolio, aligned with customer, category, brand, and sales priorities.
Connect digital and physical touchpoints to create cohesive shopper experiences and drive incremental growth.
Partner with the Senior Activation Manager to align Cat and Treats plans with the broader Walmart activation strategy.
Serve as the primary day-to-day Mars contact for the retail media agency, owning execution, optimization, and performance discussions.
Lead always-on paid search and display optimization, including investment shifts, learning agendas, and test-and-learn plans.
Evaluate the full commercial and shopper impact of activations, moving beyond isolated retail media metrics.
Identify emerging capabilities and activation opportunities to strengthen Mars’ performance at Walmart.
Evaluate activation performance using sales results, shopper behavior, media metrics, category trends, and customer insights.
Diagnose performance drivers and translate data into recommendations for future activations.
Establish measurement frameworks and learning agendas to improve effectiveness, efficiency, and decision quality.
Plan, forecast, track, accrue, and optimize approximately $15 million in annual investment.
Allocate resources to high-impact opportunities while balancing brand priorities, customer needs, and sales growth objectives.
Manage complex projects and stakeholders, maintaining clear ownership, timelines, decisions, and follow-through.
Partner with Sales, Brand Marketing, Category, Finance, Walmart Connect, and agency teams to deliver integrated activation plans.
Influence stakeholders and align them around shared objectives, investment choices, and performance recommendations.
Build relationships across Mars, Walmart, and agency partners to improve collaboration and execution.