Sales Planner

DAZN•New York, NY
•$1 - $100,000•Onsite

About The Position

DAZN is seeking a Sales Planner to manage and oversee the sales planning of brand campaigns across DAZN’s advertising inventory in the region. The role involves planning client campaigns across DAZN’s partner channels, the DAZN app, DAZN’s linear channels, and social media. The ideal candidate will understand the planning of both media and content campaigns, be organized, communicate effectively, and be passionate about advertising and sports.

Requirements

  • Bachelor's degree in Economics, Business Administration, Sports Management, or a related field.
  • Advanced proficiency in Excel.
  • Strong understanding of digital/media marketing and social media.
  • Familiarity with the TV and digital sports industry.
  • Proven experience in account management within media, marketing, or sports sectors.
  • Creative thinker with excellent cross-team communication skills.
  • Highly entrepreneurial, organized, and capable of working independently as well as collaboratively with internal teams.
  • Adaptable to rapidly changing priorities and business circumstances.

Responsibilities

  • Develop and refine proposal strategies to ensure RFP responses align with client objectives and broader business goals, leveraging both internal and external templates.
  • Collaborate cross-functionally with Sales, Account Management, Inventory, and Marketing to design innovative, high-impact advertising programs that differentiate our offerings across product and site portfolios.
  • Analyze client campaign objectives to recommend optimal ad placements, inventory allocations, and content channels that maximize performance and ROI.
  • Drive strategic communication throughout the planning process, ensuring alignment between internal stakeholders and client expectations.
  • Prioritize and manage timelines to meet plan due dates, balancing speed with quality and strategic impact.
  • Partner with Sales Strategy teams to implement packaging and pricing frameworks that support revenue growth and market positioning.
  • Evaluate and execute budget adjustments (incremental spend, optimizations, makegoods, cancellations) with a focus on maintaining client satisfaction and profitability.
  • Prepare and support client meetings by synthesizing industry trends, account insights, and strategic recommendations to inform decision-making.

Benefits

  • Access to DAZN
  • Up to 15 days of paid time off
  • Health benefits (including dental & eye care)
  • Sick time package
  • Parental leave offering
  • Voluntary benefits (such as basic life term, personal accident and short and long-term disability covering)
  • 401(k) retirement plan
  • Family friendly community
  • Learning and development resources
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