Sales Planner

The E.W. Scripps Company•New York City, NY
•Hybrid

About The Position

Scripps is seeking a Sales Planner to play a critical role in driving linear revenue by crafting compelling proposals, managing campaign performance, and building powerful partnerships with agencies and sales teams. This role involves balancing advertiser goals with inventory strategy to deliver results that move the business forward.

Requirements

  • BS/BA in related discipline preferred or equivalent years of experience
  • Generally, 3+ years of experience in related field preferred

Nice To Haves

  • Strong understanding of ad sales terminology and media math
  • Excellent verbal and written communication skills
  • Strong problem solving & analytical skills
  • Flexibility and adaptability in a constantly evolving media landscape
  • Strong interpersonal and organizational skills, ability to multi-task and handle projects independently, as well as part of a team
  • Proficiency in Microsoft Office (especially Excel)
  • Wide Orbit Network experience a plus

Responsibilities

  • Build linear media proposals aligned with pricing guidance, planning strategies, and inventory availability.
  • Partner with internal pricing teams and buying agencies to support negotiations for upfront and scatter buys.
  • Identify opportunities to maximize revenue across linear platforms by adapting plans to market and inventory conditions.
  • Monitor campaign performance against deal guarantees and proactively coordinate schedule adjustments to address under or over delivery.
  • Coordinate execution of on-air linear marketing campaigns from initial pitch through final activation.
  • Support P&I and revenue sales management on ad hoc analyses and projects.
  • Work closely with the Commercial Operations team to meet log deadlines and ensure accurate, timely delivery of all on air elements.
  • Partner with Sales teams and clients to address billing discrepancies and maintain financial accuracy.
  • Cultivate strong relationships with agencies, present media plans/programming opportunities, and maintain ongoing communication.
  • Provide guidance and training to Sales Assistants on sales planning processes, tools, and practices.

Benefits

  • A career path to grow your professional experiences
  • Full medical, dental and vision benefits, as well as certain other health and wellness benefits
  • Retirement savings plan with company match
  • Disability accident insurance
  • Hospital indemnity
  • Critical illness
  • Life insurance
  • AD&D
  • ID protection
  • Pet discount program
  • Employee assistance program
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