Sales Performance Specialist - CA
About The Position
The Sales Performance Specialist travels to assigned senior living communities to strengthen sales performance, support census growth, and provide hands-on coaching. The role partners with Executive Directors (EDs) and Sales Directors to review performance, identify barriers in the sales funnel, develop and execute action plans, and reinforce sales standards and accountability. When a community already has a Community Relations Director (CRD), the specialist coaches lead conversion, CRM follow-up, relationship selling, tour effectiveness, outreach, and closing techniques. When a Sales Director position is vacant, the specialist helps maintain continuity by managing inquiries, leads, tours, the move-in pipeline, CRM documentation, and occupancy stabilization during the transition. The role involves travel to assigned communities and immersion in the community for the full shift. The schedule follows a 10-days-on, 4-days-off rotation.
Requirements
- 3–5 years of senior living sales experience.
- Strong working knowledge of CRM systems and sales pipeline management.
- Excellent communication skills, including the ability to coach a team, conduct tours, and work with families.
- Self-starter who is comfortable entering a new community and building trust quickly.
- Strong organizational skills and ability to manage multiple communities and priorities.
- Results-driven mindset and genuine passion for senior living.
Nice To Haves
- College degree or equivalent hands-on industry experience.
Responsibilities
- Analyze occupancy, inquiry, tour, and conversion data to identify performance trends and gaps.
- Identify barriers in the sales funnel and partner with EDs and Sales Directors to develop census growth strategies.
- Apply and reinforce sales standards, including calls, business development, tours, home visits, and events.
- Conduct performance reviews and develop actionable plans, supporting their execution.
- Coach communities with a CRD in place on lead conversion, CRM lead calls, lost-lead calls, and tour follow-up.
- Improve relationship selling, tour effectiveness, follow-up cadence, and closing techniques.
- Conduct community outreach and business development.
- Reinforce sales culture, standards, and accountability.
- Cover sales responsibilities when a Sales Director role is vacant, including inquiry response, lead management, tours, move-in pipeline management, and CRM documentation.
- Help stabilize occupancy during Sales Director transitions.
- Travel to assigned communities and work immersed in the community for the full shift.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
