Sales Operations Lead
About The Position
Procare Solutions is seeking a Sales Operations Lead to drive the sales team’s day-to-day performance. The role owns how teams use HubSpot, including reporting, sequences, and the sales and renewal processes, and serves as both a systems builder and a partner to sales representatives and leaders. The position is based in Procare’s Atlanta, Georgia office and follows a hybrid model requiring at least three days per week in the office. The Sales Operations Lead builds and maintains reporting and dashboards, designs and optimizes sales and renewal sequences, documents and refines sales and renewal workflows, and owns forecasting cadence and methodology. The role also supports representatives with HubSpot and process questions, partners with the Contract Administrator on signed contracts, and uses AI to accelerate analysis. Procare Solutions provides products and services for early childhood educators, including child care management solutions. The company reports that more than 40,000 customers use its solutions.
Requirements
- Bachelor’s degree in business, marketing, economics, or a related field, or equivalent work experience.
- At least 4 years of experience in sales operations, revenue operations, or a similar role, with some experience leading projects or mentoring others.
- Hands-on HubSpot Sales Hub expertise, including custom reports and dashboards, deal pipelines, workflows, properties, and sequences.
- Experience building and managing sales forecasts.
- Strong understanding of B2B sales and renewal cycles.
- Strong analytical skills and comfort working with large data sets.
- Excellent communication skills, including the ability to explain data and process changes to representatives and executives.
- Familiarity with large language models and agentic sales motions.
- Service-minded, collaborative approach to supporting sales teams.
- Ability and willingness to work in the Atlanta office at least three days per week in a hybrid working model.
- Ability to work mostly in a fixed office location; the role may involve prolonged sitting and/or standing, frequent verbal and written communication, and use of a computer, telephone, and other office equipment for much of the workday.
- Occasional travel may be required.
Nice To Haves
- HubSpot certifications in Sales Hub, Reporting, or Operations Hub.
- Experience with SaaS, subscription, or recurring-revenue models.
- Familiarity with Excel or Google Sheets, business intelligence tools, Gong, ZoomInfo, or similar tools.
- Experience supporting a technical or solutions-oriented sales team.
- Background in process documentation or change management.
- AI automation building experience.
Responsibilities
- Build, maintain, and improve HubSpot dashboards and reports covering pipeline health, activity, conversion, representative performance, and renewals.
- Deliver reliable data to sales leadership, representatives, and cross-functional teams; regularly audit data quality and maintain practical CRM hygiene standards.
- Translate business questions into reports and use reporting insights to make recommendations.
- Design, build, and optimize HubSpot sequences, templates, and cadences for prospecting, follow-up, and renewal outreach.
- Partner with representatives and sales leaders to test messaging, timing, and touchpoint structures; track sequence open, reply, and meeting rates and improve sequences based on results.
- Maintain a library of approved templates and sequence best practices.
- Map, document, and refine the end-to-end sales process and renewal lifecycle; define stage entry and exit criteria and ensure they are consistently applied.
- Identify and resolve bottlenecks and handoff gaps between sales, marketing, customer success, and finance.
- Own the forecasting process and cadence for new business and renewals; build forecast reports and models in HubSpot and help representatives and managers submit accurate, defensible commits.
- Analyze pipeline coverage, deal velocity, and win rates to identify risks and opportunities; report forecast accuracy and improve forecasting methodology over time.
- Use AI to accelerate analysis, including summarizing pipeline trends and anomalies.
- Serve as the first point of contact for representatives’ HubSpot questions, workflow issues, and process clarification.
- Partner with the Contract Administrator to consult on, build, and execute signed contracts in HubSpot through Closed Won.
- Gather representative feedback and advocate for changes that reduce friction and increase selling time.
Benefits
- Medical, dental, and vision plans.
- Health Savings Account option with employer contributions.
- Vacation time, holidays, sick days, volunteer days, and personal days.
- 401(k) plan with employer match and immediate vesting.
- Employee Stock Purchase Plan.
- Employee Discount Program.
- Medical, Dependent Care, and Transportation Flexible Spending Account plans.
- Company-paid short- and long-term disability and life insurance.
- RTD EcoPass for Denver employees.
- Tuition reimbursement and continued professional development.
- Company-provided meals.
- Hybrid working model.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
